Ad Fraud Archives

What Is Click Fraud?

Click fraud stands as a persistent threat that undermines the integrity and effectiveness of online marketing efforts. Simply put, click fraud involves the deceptive practice of clicking on online advertisements with malicious intent rather than genuine interest. This can be...

August 5, 2024

Ad Fraud Brand Safety & Suitability Insights Viewability

End-to-End Ad Measurement is Super Valuable — Here’s Why

It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...

July 17, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Viewability

Effectively Validate Media Quality Across the Microsoft Advertising Network

Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the...

June 25, 2024

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

Ad Fraud Featured Insights Our Partners

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

IAS is teaming up with Lunio in a first-to-market partnership to provide post-click measurement and protection across search, social, and display networks. Read more here.

June 11, 2024

Ad Fraud Audio Insights Viewability

What is Podcast Advertising?

If you’re reading this, you’re probably looking to expand your advertising strategy through podcasts, but you still have one critical question: what is podcast advertising? Read more here.

May 20, 2024

Industry-Leading Media Quality for TuneIn

Ad Fraud Audio Insights Viewability

Industry-Leading Media Quality for TuneIn

IAS Audibility and Invalid Traffic measurement is now available for TuneIn Marketers are concerned about fraud in digital audio — and it makes sense why. With an opportunity to reach nearly three-quarters of U.S. internet users, it’s crucial for marketers...

May 8, 2024

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Media Quality Report: 19th Edition

The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.

May 7, 2024

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Guides

Drive Superior Results this Election Season

The IAS Political Guide deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. Read more here.

April 19, 2024

Ad Fraud Brand Safety & Suitability Featured Insights

IAS Earns Platinum Status from the Trustworthy Accountability Group

We’re pleased to share that IAS has earned Platinum status again from the Trustworthy Accountability Group (TAG). TAG, a global certification program that strengthens safety and transparency in digital advertising, awards Platinum status, its highest recognition, to companies that have...

March 7, 2024

The Threat Lab Analyzes the Year’s Highest Ad Fraud Spikes

Ad Fraud Featured Insights Threat Lab

The Threat Lab Analyzes the Year’s Highest Ad Fraud Spikes

IAS's Threat Lab explores the reasons behind the highest ad fraud spikes in the year.

February 28, 2024

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Category: Ad Fraud

What Is Click Fraud?

End-to-End Ad Measurement is Super Valuable — Here’s Why

Effectively Validate Media Quality Across the Microsoft Advertising Network

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

What is Podcast Advertising?

Industry-Leading Media Quality for TuneIn

Media Quality Report: 19th Edition

Drive Superior Results this Election Season

IAS Earns Platinum Status from the Trustworthy Accountability Group

The Threat Lab Analyzes the Year’s Highest Ad Fraud Spikes

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Category: Ad Fraud

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