Scaling Your Brand Amid Surging Political Content and Misinformation
The U.S. presidential election year is well underway, with media coverage ramping up across the country. Is your brand avoiding misinformation and risky content? Read more here.
Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees
For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.
How Brand Risk Fluctuates Surrounding Political Events
The IAS Election Lab deep-dives into misinformation and controversial content near Super Tuesday and other political events. Read more here.
Media Quality Report: 19th Edition
The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.
Drive Superior Results this Election Season
The IAS Political Guide deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. Read more here.
What is Contextual Targeting?
Contextual targeting gives marketers the power to reach their unique brand goals before a programmatic bid is placed.
IAS Teams Up With Mindshare To Drive Superior Results For Samsung
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company
IAS Context Control and Total Visibility help global advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data.
WHITE PAPER: The Rise of Responsible Media
How the interconnectivity of parents, advertisers, and publishers can promote a safer internet The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it’s difficult for advertisers, publishers, and consumers to navigate...
How to Leverage Brand Safety & Contextual Segments this Holiday Season
It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday...
