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Share on XSix steps marketers can take to safeguard and scale their brand in an election year
Political ad spend is projected to surpass $10 billion and shatter historical records by the end of the 2024 election cycle. As challenges like brand risk and misinformation become amplified in an election year, marketers need sophisticated technology to confidently cut through the noise and reach their ideal consumers while staying brand-safe.
The IAS Political Guide deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. With IAS Measurement & Optimization solutions, you can expect:
- Brand-specific protection with curated contextual avoidance down to the sentiment & emotion level
- Contextual targeting to reach your audiences with curated segments for political related content
- Ad fraud protection across programmatic, social, and CTV buys
- Global Disinformation Index (GDI) Partnership for third-party, AI-powered protection against misinformation
Download the IAS Political Guide now to access the six steps you can take to drive superior results across major political events.
