Ad Fraud Archives

How to Prevent Mobile Ad Fraud

Protect your advertising spend from fraudsters in mobile apps Millions of consumers across the globe engage with mobile apps everyday. Whether it’s for social media, convenience, productivity, or pure entertainment, mobile apps have become an essential part of people’s daily...

February 2, 2024

Fraud in Generative AI: A deep dive into how Gen AI affects marketers

Ad Fraud Insights Threat Lab

Fraud in Generative AI: A deep dive into how Gen AI affects marketers

The IAS Threat Lab evaluated the effects of generative AI on ad fraud, how it could speed up the prominence of ad fraud in the digital advertising industry, and how we continue to protect marketers from these emerging threats.

January 25, 2024

Ad Fraud Research Threat Lab

How Does Bot Traffic Vary Over Time?

It’s no secret that the digital advertising landscape is rampant with malicious bots designed to commit ad fraud. Safeguarding any campaign from fraud is essential — but the threat of fraud is especially present during the holiday season.

December 18, 2023

How Marketers Can Detect and Avoid Made For Advertising Sites

Ad Fraud Insights Programmatic

How Marketers Can Detect and Avoid Made For Advertising Sites

Have you ever clicked on a link to an article with a clickbait-y headline such as “Shocking secrets of the pharaohs!” or “You won’t believe how much these actors make!” and been redirected to a page littered with ads? If...

October 16, 2023

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

Ad Fraud Insights Our Partners Viewability

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

With IAS invalid traffic (IVT) measurement and impression counts in Frameplay's gaming ecosystem, marketers can verify that their valuable intrinsic in-game ad placements are seen with precise impression counts in a fraud-free environment.

October 5, 2023

The State of Fraud in Private Marketplaces

Ad Fraud Threat Lab

The State of Fraud in Private Marketplaces

The IAS Threat Lab evaluates fraud in PMP transactions Marketers widely believe private marketplaces (PMP) create an environment that is resistant, or even immune, to ad fraud. Given the basis for creating a PMP relationship between trustworthy advertisers and publishers,...

August 31, 2023

Ad Fraud Insights

What is Ad Fraud?

What marketers need to know about the schemes infiltrating ad spend In a perfect world, every ad impression would be presented to, and viewed by, an actual human that is potentially interested in a specific product or service. Unfortunately, the...

August 29, 2023

IAS & Anzu Launch First-To-Market In-Game Measurement Solution

Ad Fraud Featured Insights Our Partners Viewability

IAS & Anzu Launch First-To-Market In-Game Measurement Solution

IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.

July 11, 2023

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

Ad Fraud Featured Insights Proprietary Platforms Viewability

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...

June 20, 2023

IAS and Roku launch best-in-class invalid traffic protection for CTV

Ad Fraud CTV & Video Featured Insights

IAS and Roku launch best-in-class invalid traffic protection for CTV

Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers – and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching $26 billion by the end of...

June 8, 2023

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Category: Ad Fraud

How to Prevent Mobile Ad Fraud

Fraud in Generative AI: A deep dive into how Gen AI affects marketers

How Does Bot Traffic Vary Over Time?

How Marketers Can Detect and Avoid Made For Advertising Sites

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

The State of Fraud in Private Marketplaces

What is Ad Fraud?

IAS & Anzu Launch First-To-Market In-Game Measurement Solution

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

IAS and Roku launch best-in-class invalid traffic protection for CTV

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Category: Ad Fraud

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