A Marketer’s Game Plan for Winning Gold
IAS’s new guide, A Marketer’s Game Plan for Winning Gold, is now available to help you protect your brand and drive superior results during the Olympics and other major sporting events.
Drive Superior Results this Election Season
The IAS Political Guide deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. Read more here.
IAS brings media quality to Netflix
Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix's highly anticipated new platform, available in...
IAS Expands Media Quality Solutions for TikTok
IAS is excited to announce that we've expanded our partnership with TikTok to measure viewability, invalid traffic, and app-level brand safety globally.
Navigating Geo-Political Conflict
Keeping your brand protected and supporting quality journalism during uncertain times As a digital media quality company, IAS’s core capabilities focus on ensuring quality impressions with the correct context for brand’s values and objectives, delivered by quality publishers. To continue...
IAS Enhances Signal UI with Unified View and Attention Metrics
IAS is excited to announce new reporting enhancements in the Signal UI that provide advertisers with a unified view of their global campaigns. This technology allows advertisers to analyze data using custom filters created automatically from their unique campaign naming...
Now Streaming: A guide to everything you need to know about CTV
With this guide, Integral Ad Science is helping advertisers gain transparency and media quality on connected TV, tackling issues from CTV fraud to brand safety and suitability.
Industry Essentials: Download our Brand Safety & Suitability Guide
The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand. That’s where brand suitability comes in. But...
New and improved: IAS Viewability Guide
For digital ads to make an impact, they need to be seen – not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Marketers need to reach the right consumers, in the...
Just released: IAS Programmatic Mini Guide
Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience. ...
