IAS Partners with Lunio to Provide Click Fraud Measurement and Protection
IAS is teaming up with Lunio in a first-to-market partnership to provide post-click measurement and protection across search, social, and display networks. Read more here.
Media Quality Report: 19th Edition
The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.
How to Prevent Mobile Ad Fraud
Protect your advertising spend from fraudsters in mobile apps Millions of consumers across the globe engage with mobile apps everyday. Whether it’s for social media, convenience, productivity, or pure entertainment, mobile apps have become an essential part of people’s daily...
Fraud in Generative AI: A deep dive into how Gen AI affects marketers
The IAS Threat Lab evaluated the effects of generative AI on ad fraud, how it could speed up the prominence of ad fraud in the digital advertising industry, and how we continue to protect marketers from these emerging threats.
How Marketers Can Detect and Avoid Made For Advertising Sites
Have you ever clicked on a link to an article with a clickbait-y headline such as “Shocking secrets of the pharaohs!” or “You won’t believe how much these actors make!” and been redirected to a page littered with ads? If...
What is Ad Fraud?
What marketers need to know about the schemes infiltrating ad spend In a perfect world, every ad impression would be presented to, and viewed by, an actual human that is potentially interested in a specific product or service. Unfortunately, the...
IAS & Anzu launch first-to-market in-game measurement solution
IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.
Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels
Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...
IAS and Roku launch best-in-class invalid traffic protection for CTV
Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers – and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching $26 billion by the end of...
