What is Podcast Advertising?
If you’re reading this, you’re probably looking to expand your advertising strategy through podcasts, but you still have one critical question: what is podcast advertising? Read more here.
Industry-Leading Media Quality for TuneIn
IAS Audibility and Invalid Traffic measurement is now available for TuneIn Marketers are concerned about fraud in digital audio — and it makes sense why. With an opportunity to reach nearly three-quarters of U.S. internet users, it’s crucial for marketers...
RESEARCH: The 2024 Industry Pulse
As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.
RESEARCH: The Sound of Suitability
In our latest research, Integral Ad Science surveyed consumers to uncover how they think about brand suitability and risk for different types of digital audio content, including both music and podcasts.
The 2023 Industry Pulse
As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.
Top takeaways from Advertising Week New York
At this year’s Advertising Week New York, marketers from across the industry gathered at The Market Line on New York City’s Lower East Side to discuss the latest advertising trends and hear perspectives from some of the industry's top thought...
Introducing Industry-Leading Media Quality for Pandora
IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on...
Amplifying Media Quality in Digital Audio
Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.
Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers
Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources...
The 2022 Industry Pulse
The IAS Industry Pulse Report provides insight into the emerging trends and priorities that will drive change in digital advertising in 2022. The results are based on the responses of US digital advertising professionals representing brands, agencies, publishers, and ad...
