IAS Earns Platinum Status from the Trustworthy Accountability Group

Data powers everything. That’s why IAS operates with the notion that transparent and trustworthy data are paramount to driving success across the digital media ecosystem. We take pride in providing the industry’s most actionable data to drive superior results, and we’re committed to taking the necessary steps to ensure we’re instilling the utmost trust in our customers. 

With that in mind, we’re pleased to share that IAS has earned Platinum status again from the TAG (the Trustworthy Accountability Group). TAG, a global certification program that strengthens safety and transparency in digital advertising, awards Platinum status, its highest recognition, to companies who have achieved three or more seals for setting industry best practices in areas such as ad fraud, brand safety, malvertising, and transparency. This distinction accompanies IAS’s 2024 TAG recertifications, which include recognition through TAG’s Certified for Transparency, Certified Against Fraud, and Brand Safety Certified Programs.

TAG Platinum status validates the rigorous standards IAS has adopted to protect buyers and sellers across the digital advertising industry. We hope this accomplishment will empower brands, agencies, and publishers to safeguard and scale their business with transparent, trustworthy data from IAS.

“TAG Platinum status is an honor reserved for the select companies to have achieved at least three of TAG’s program certifications, and we are delighted to recognize Integral Ad Science for having reached that lofty goal,” said Mike Zaneis, CEO, TAG. “Working together, we will continue to advance TAG’s certification programs and expand their reach to ensure a safer and more transparent supply chain for all participants.” 

We’re pleased to have received this valued distinction along with three recertifications. Through our relationship with industry bodies like TAG, IAS will continue to strive for the highest standards of trust and transparency in digital media.