PROTECT YOUR BRAND FROM MISINFORMATION

WHY THE SPOTLIGHT ON MISINFORMATION?

RISE OF AI-GENERATED CONTENT

The rise of generative AI in digital media has marketers worrying that it may play a hand in expediting the creation and dissemination of misinformation across the open web and social platforms.

GLOBAL ELECTIONS

Elections, and the flurry of news coverage they bring, lead to an influx of consumers scrolling the web. More consumers online means more opportunities for brands to be seen, but it’s crucial for brands to appear in the right places.

MISINFORMATION CHALLENGES

1 FACT CHECKING

Understanding misinformation requires human fact-checking which is time consuming and requires expertise.

2 DYNAMIC CHANGES

New narratives emerge every day across platforms, which can lead to reputation risk for brands if not monitored correctly and in real-time.

3NUANCED CLASSIFICATION

Misinformation on user-generated content is extremely nuanced given the range of content, which can be educational, violent, sarcastic, or comedic — just to name a few.

AVOID MISINFORMATION WHILE MAINTAINING SCALE

DETECT ACROSS THE OPEN WEB

WITH MISINFORMATION MEASUREMENT

  • Our enhanced misinformation detection leverages AI and goes far beyond human-only review to detect emerging threats by determining which sites have a strong correlation to other sources of misinformation.
  • Our misinformation capability is informed by third-party misinformation providers and a fact checking network that drives misinformation categorization at scale, aligned with industry standards.
  • We partner with the Global Disinformation Index (GDI) to help brands avoid misinformation, ensuring journalistic integrity and reaffirming support for quality news sites.

IDENTIFY ACROSS SOCIAL

WITH BRAND SAFETY & SUITABILITY MEASUREMENT

  • Utilize AI-driven Multimedia Technology, which analyzes thousands of signals with frame-by-frame analysis, identifying speech-to-text, plus granular signals, like advanced scene analysis, risky objects, and famous persons to interpret misinformation claims and content.
  • Analyze the tone of content, whether it be satire, sarcasm, educational, or fear-mongering, for accurate categorization of misinformation on the feed — and the most actionable way for advertisers to safeguard and scale their brand on social media.

HOW DOES IAS MISINFORMATION ANALYSIS WORK?

IAS’s misinformation capability uses a mix of proprietary best-in-class AI tech informed by an ongoing network of third-party misinformation analysis providers and independent fact checkers. This combination of technology and expertise provides you with the most accurate misinformation measurement in market.

INDUSTRY-LEADING MISINFORMATION MEASUREMENT

IAS Misinformation - Competitor Analysis Table (2)

TAKE ACTION ON MISINFORMATION WITH IAS

IAS gives advertisers the most comprehensive and accurate approach to detecting and avoiding misinformation

1 WE ARE EVERYWHERE

Our misinformation product is built to scale across channels. Starting with open web and social, our model is engineered to rapidly expand soon to CTV and other emerging channels.

2 WE ARE MORE ACCURATE

Our trusted AI-driven frame-by-frame analysis delivers up to 74% more accurate brand suitability reporting across social media platforms vs. limited sample frame analysis across industry standard categories.

3 WE PARTNER WITH INDEPENDENT NETWORKS
We leverage a network of third-party service providers and fact checking agencies from around the world, including human fact checkers.

STAY AHEAD OF MISINFORMATION WITH TOP INSIGHTS

PROTECT YOUR BRAND FROM MISINFORMATION

Election season can bring on a media frenzy — but we’re cutting through the noise with our team of political experts, The Election Lab. Leveraging our 280 billion daily digital transactions, The Election Lab provides political insights and thought leadership backed by the industry’s most actionable data.

CONTACT US

Connect with an IAS expert to access misinformation measurement across open web & social media channels.

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