PROTECT YOUR BRAND FROM MISINFORMATION
WHY THE SPOTLIGHT ON MISINFORMATION?
RISE OF AI-GENERATED CONTENT
The rise of generative AI in digital media has marketers worrying that it may play a hand in expediting the creation and dissemination of misinformation across the open web and social platforms.
GLOBAL ELECTIONS
Elections, and the flurry of news coverage they bring, lead to an influx of consumers scrolling the web. More consumers online means more opportunities for brands to be seen, but it’s crucial for brands to appear in the right places.
MISINFORMATION CHALLENGES
Understanding misinformation requires human fact-checking which is time consuming and requires expertise.
New narratives emerge every day across platforms, which can lead to reputation risk for brands if not monitored correctly and in real-time.
Misinformation on user-generated content is extremely nuanced given the range of content, which can be educational, violent, sarcastic, or comedic — just to name a few.
AVOID MISINFORMATION WHILE MAINTAINING SCALE
DETECT ACROSS THE OPEN WEB
WITH MISINFORMATION MEASUREMENT
- Our enhanced misinformation detection leverages AI and goes far beyond human-only review to detect emerging threats by determining which sites have a strong correlation to other sources of misinformation.
- Our misinformation capability is informed by third-party misinformation providers and a fact checking network that drives misinformation categorization at scale, aligned with industry standards.
- We partner with the Global Disinformation Index (GDI) to help brands avoid misinformation, ensuring journalistic integrity and reaffirming support for quality news sites.
IDENTIFY ACROSS SOCIAL
WITH BRAND SAFETY & SUITABILITY MEASUREMENT
- Utilize AI-driven Multimedia Technology, which analyzes thousands of signals with frame-by-frame analysis, identifying speech-to-text, plus granular signals, like advanced scene analysis, risky objects, and famous persons to interpret misinformation claims and content.
- Analyze the tone of content, whether it be satire, sarcasm, educational, or fear-mongering, for accurate categorization of misinformation on the feed — and the most actionable way for advertisers to safeguard and scale their brand on social media.
HOW DOES IAS MISINFORMATION ANALYSIS WORK?
IAS’s misinformation capability uses a mix of proprietary best-in-class AI tech informed by an ongoing network of third-party misinformation analysis providers and independent fact checkers. This combination of technology and expertise provides you with the most accurate misinformation measurement in market.
INDUSTRY-LEADING MISINFORMATION MEASUREMENT
TAKE ACTION ON MISINFORMATION WITH IAS
IAS gives advertisers the most comprehensive and accurate approach to detecting and avoiding misinformation
Our misinformation product is built to scale across channels. Starting with open web and social, our model is engineered to rapidly expand soon to CTV and other emerging channels.
Our trusted AI-driven frame-by-frame analysis delivers up to 74% more accurate brand suitability reporting across social media platforms vs. limited sample frame analysis across industry standard categories.
STAY AHEAD OF MISINFORMATION WITH TOP INSIGHTS
PROTECT YOUR BRAND FROM MISINFORMATION
Election season can bring on a media frenzy — but we’re cutting through the noise with our team of political experts, The Election Lab. Leveraging our 280 billion daily digital transactions, The Election Lab provides political insights and thought leadership backed by the industry’s most actionable data.
