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TikTok has grown rapidly — and so has our measurement. IAS is pleased to share that our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality for TikTok, now includes Vertical Sensitivity and Category Exclusion segment measurement to help you protect your brand on one of the largest and fastest-growing short-form video platforms in the world.
Along with this enhanced measurement, we’ve expanded Brand Safety and Suitability Measurement coverage to another 11 markets across the globe. Now 62 countries worldwide can access IAS’s cutting-edge Multimedia Technology to accurately classify content on TikTok’s For You Feed, at scale. Our reporting now provides advertisers insights into the GARM Framework, Vertical Sensitivity, and Category Exclusions.
Starting today, here’s what’s new with Brand Safety and Suitability, as part of Total Media Quality for TikTok:
- Third-party validation: IAS provides measurement that the TikTok Category Exclusion and Vertical Sensitivity segments to validate your ads are appearing in brand suitable environments.
- Customized reporting: Automated Suitability Profiles provide you bespoke insights based on your TikTok campaign settings, automatically mirroring your Category Exclusion and Vertical Sensitivity segments within TikTok Ads Manager.
- Expanded coverage: 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway, and Panama now have access to industry-leading Brand Safety and Suitability measurement on TikTok
Safeguard and scale your brand with Total Media Quality for TikTok. Download the one sheet or reach out to an IAS representative to get started.
