Reach your target audience in a cookieless world
Take control with contextual targeting to meet your unique brand goals, before a bid is even placed. Our predictive science pre-screens pages and categorizes them using emotion and sentiment analysis, enabling you to target content that is most desirable and relevant. Contextual targeting capabilities complement your IAS brand safety and avoidance pre-bid settings to amplify your brand message.
Explore how we provide unprecedented precision with our toolkit.
Contextual Targeting is key to connect with your ideal audience
With new privacy legislation and cookie deprecation, advertisers need solutions for reaching their desired audiences in suitable spaces. Our Context Control Targeting solution leverages page-level classification to curate content across more than 200 industry vertical, seasonal, topical, and audience proxy segments. Powered by the largest knowledge graph, our technology enables deeper classification of content to help advertisers tailor ad placements and access precise targeting at scale.
There is life — and targeting — in the post-cookie landscape. Context Control Targeting delivers precision to maximize impact without relying on third-party cookies. Through innovation and partnership, we’re moving into the next generation of targeting.
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of industry professionals agree that contextual targeting will gain favor as consumers gain more control over their data
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boost in attention with quality targeting
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increase in CTR for a technology B2B brand using custom contextual categories
Go beyond binary decision making with technology that comprehends content the way a human would, and ensure your message reaches the consumers who will connect the most with your brand.
Understand the true context, sentiment, and semantics of a given webpage at scale. Our solutions give programmatic buyers unprecedented precision for targeting content that is contextually relevant for a given brand or campaign to increase recognition, engagement, and favorability.
Access carefully curated targeting segments to optimize your programmatic strategy and reach your desired audience without the use of third-party cookies. Our predictive technology uses emotion and sentiment analysis to pre-screen pages and categorize content before a bid is even placed.
Knowing your campaign is running alongside trusted and expected content is key. Deepening our relationship with IAS to offer both contextual avoidance and targeting segments gives our advertisers more flexibility and transparency across their omnichannel buys.
– Greg MacDonald, VP, Marketplace Partnerships
Verizon Media
Get deeper insights into cutting-edge contextual targeting solutions at the IAS Insider.
We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.
In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.
Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments
Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our contextual solutions and workflows at any point.
