Research Archives

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...

March 6, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Programmatic Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to...

January 10, 2023

Driving Outcomes with Viewability & Attention

Research Viewability

Driving Outcomes with Viewability & Attention

Viewability is perhaps the most basic requirement for marketers. It’s the starting point that leads to analysing time-in-view, providing key insight on what captures consumers’ attention. But when it comes to fueling sales, how crucial is consumer engagement? And is...

November 22, 2022

Research

Research: Sustainability and advertising

Consumer awareness of the climate crisis is reaching new peaks. In 2021, we saw a renewed focus on global efforts to fight climate change with COP26 and a series of social movements in the UK. However, misinformation surrounding climate change...

October 18, 2022

How context impacts the back-to-school consumer shopping experience

Contextual Targeting Featured Research

How context impacts the back-to-school consumer shopping experience

The back-to-school season is a lucrative time for retail. According to Mintel, Brits spend £1.2 billion sending kids back to school and M&S says it is the third biggest shopping event of the year – eclipsed only by Christmas and...

August 26, 2022

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Contextual Targeting Featured Research

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Privacy policies are evolving — and so are targeting strategies. Data privacy is experiencing a major evolution. Cookies are on their way out, Apple device IDs are soon-to-be no more — and these are just a few of the impending...

August 26, 2022

Amplifying Media Quality in Digital Audio

Research

Amplifying Media Quality in Digital Audio

Explore industry expectations & media quality opportunities in audio advertising Did you know that 60% of the UK population listens to digital audio every week? When it comes to consumers’ listening habits, it’s time to face the music – audio is evolving,...

July 18, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

The human eye doesn’t lie. Contextual relevance is one of the industry’s hottest topics, and it’s clear why. In a digital landscape that seems like a revolving door for content, context can be the key to driving awareness for your...

July 3, 2022

Brand Safety & Suitability Featured Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats. So...

June 7, 2022

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Category: Research

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

Undercover Context: Driving consumer engagement through non-obvious contextual links

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Driving Outcomes with Viewability & Attention

Research: Sustainability and advertising

How context impacts the back-to-school consumer shopping experience

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Amplifying Media Quality in Digital Audio

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Misinformation & Media Quality: How fake news impacts the digital advertising industry

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Category: Research

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