Featured Archives

Masters of Media – Nic Jones, Head of Strategy, APAC, EssenceMediacom

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Nic Jones is Head of Strategy, APAC at EssenceMediacom, GroupM’s newest and largest agency...

June 24, 2024

Brand Safety & Suitability Featured Insights Proprietary Platforms

Safeguard & Scale Your Business Across Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap.

June 17, 2024

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

Contextual Targeting Efficiency & Optimization Featured Insights Publisher Viewability

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

June 13, 2024

Brand Safety & Suitability Featured Insights

Total Media Quality Now Live on Pinterest

IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.

June 13, 2024

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

Ad Fraud Featured Insights Our Partners

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

IAS is teaming up with Lunio in a first-to-market partnership to provide post-click measurement and protection across search, social, and display networks. Read more here.

June 11, 2024

Boost Campaign Success with MFA Measurement & Optimization

Featured Insights Programmatic

Boost Campaign Success with MFA Measurement & Optimization

MFA, an acronym for Made-for-Advertising, epitomizes a category of websites built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. How can marketers detect and avoid them?

June 7, 2024

Featured Research

RESEARCH: Emerging Media Outlook

The digital landscape evolves every day — and marketers, whether we like it or not, are forced to follow. So is jumping onto the latest digital trend worth the gamble? Read more to find out.

June 6, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Programmatic

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.

May 10, 2024

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Media Quality Report: 19th Edition

The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.

May 7, 2024

Attention Case Studies Featured

Quality Attention™ Boosts Brand Lift for Leading Beverage Company

IAS & Upwave demonstrate how higher attention drives campaign results. Read more here.

May 6, 2024

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Category: Featured

Masters of Media – Nic Jones, Head of Strategy, APAC, EssenceMediacom

Safeguard & Scale Your Business Across Snap

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

Total Media Quality Now Live on Pinterest

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

Boost Campaign Success with MFA Measurement & Optimization

RESEARCH: Emerging Media Outlook

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Media Quality Report: 19th Edition

Quality Attention™ Boosts Brand Lift for Leading Beverage Company

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Category: Featured

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