UNLOCK THE POWER OF CONTEXT TO PROTECT AND GROW YOUR BRAND
While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to your brand. IAS Brand Safety and Suitability solutions provide customizable control over the contextual relevance of digital ads to maximize both the impact and cost efficiency of campaigns.
Learn more about the power of context with our toolkit.
CONTROL THE CONTEXTUAL ADJACENCIES OF YOUR ADS
Maximize both the impact and cost efficiency of campaigns by controlling the context in which they appear. Our patented cognitive semantic technology uses natural language processing (NLP) to dynamically comprehend the nuances of context. This includes sentiment and emotional analysis, enabling the most precise content classification at scale.
IAS Brand Safety and Suitability solutions maximize both the impact and cost efficiency of your campaigns. Go beyond keyword blocklists and URL scanners with intelligent and scalable solutions for contextual relevance.
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of consumers are likely to remember an ad if its message relates to the content around it
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of U.S. consumers say that they will stop using brands that appear near low quality content
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IAS is 42% more accurate than the next best provider at classifying online content
Build on the power of brand safety with the innovation of suitability. Our technology reviews all elements on a given page and takes additional steps beyond URL analysis to understand the meaning of the content.
We don’t simply provide a binary brand safety solution — that can unnecessarily limit scale. Our standard brand safety content categories are powered by a robust machine learning based methodology that provides more accurate and scalable coverage across all formats and environments, for both direct and programmatic buys.
IAS covers 99%+ of the commercial worldwide internet traffic with our solutions. With local language support and strong partner and publisher relationships, IAS understands cultural and language nuances — important differentiators when managing brand safety on a global scale.
Brand suitability is unique to you. For more granular control of content adjacencies without sacrificing scale, leverage our contextual segments across your direct and programmatic buys for content avoidance.
IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.
As the advertising world evolves there is one constant— brands need to be able to spend with confidence. IAS has proven to be a brand safety innovator…
– Adam Singolda, CEO
Taboola
Get deeper insights into cutting-edge brand safety & suitability solutions at the IAS Insider.
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our brand safety & suitability solutions and workflows at any point.
