Consumers are mobile. Move with them.
It’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. Whether consumers are watching a video, playing a game, or reading an article, IAS offers the same level of accuracy and insight into mobile media quality as we do for desktop.
Get started on a mobile-first campaign strategy with our toolkit.
Consumers are on the go, so our solutions are too. IAS provides independent, trusted verification at scale on mobile and in-app.
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The average consumer spends roughly one-third of their day on their mobile devices
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Almost 90% of that time is spent on mobile apps
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8 in 10 of U.S. mobile display ads are transacted programmatically
Achieve Quality Impressions™ in the fast-growing mobile environment with pre-bid programmatic segments, our full suite of verification solutions, and automated solutions for mobile in-app and mobile web.
We are founding members of an industry-wide, Open Measurement Working Group in partnership with the IAB and Google. The OM SDK initiative was created to standardize in-app measurement and enable verification capabilities like Viewability, a metric that’s otherwise unmeasurable.
As advertisers attempt to invest big in mobile, they continue to struggle with in-app measurement and verification. Our solutions are all about unlocking the mysteries of mobile, allowing for transparency, optimization, and monetization within the growing space.
Get deeper insights into cutting-edge mobile solutions at the IAS Insider.
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our mobile and in-app solutions at any point.
