Programmatic Archives

Boost Campaign Success with MFA Measurement & Optimization

MFA, an acronym for Made-for-Advertising, epitomizes a category of websites built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. How can marketers detect and avoid them?

June 7, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Programmatic

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.

May 10, 2024

Detect and Avoid Made For Advertising Sites with IAS’s AI-Driven MFA Technology

Featured Insights Programmatic

Detect and Avoid Made For Advertising Sites with IAS’s AI-Driven MFA Technology

IAS is pleased to announce the expansion of our Made for Advertising (MFA) AI-driven solution. Read more here.

March 5, 2024

IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company

Case Studies Contextual Targeting Featured Programmatic

IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company

IAS Context Control and Total Visibility help global advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data.

February 1, 2024

Efficiency & Optimization Featured Insights Programmatic

WHITE PAPER: Quest for Quality

IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.

October 26, 2023

Efficiency & Optimization Insights Programmatic

What is Programmatic Advertising?

The number of online consumers is rapidly growing, and so is the need for ads that capture attention and make an impact. It’s crucial that marketers can depend on a transparent and trustworthy ad publishing process to reach consumers online...

October 25, 2023

How Marketers Can Detect and Avoid Made For Advertising Sites

Ad Fraud Insights Programmatic

How Marketers Can Detect and Avoid Made For Advertising Sites

Have you ever clicked on a link to an article with a clickbait-y headline such as “Shocking secrets of the pharaohs!” or “You won’t believe how much these actors make!” and been redirected to a page littered with ads? If...

October 16, 2023

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

Insights Programmatic

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

How to get seamless transparency into your media quality inventory IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path. As media budgets are cut, advertisers are...

October 13, 2023

Category: Programmatic

Boost Campaign Success with MFA Measurement & Optimization

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Detect and Avoid Made For Advertising Sites with IAS’s AI-Driven MFA Technology

IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company

WHITE PAPER: Quest for Quality

What is Programmatic Advertising?

How Marketers Can Detect and Avoid Made For Advertising Sites

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

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Category: Programmatic

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