RESEARCH: Emerging Media Outlook
The digital landscape evolves every day — and marketers, whether we like it or not, are forced to follow. So is jumping onto the latest digital trend worth the gamble? Read more to find out.
RESEARCH: Brand Safety in Singapore – A Consumer Report
Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...
WHITE PAPER: Master the Art of CTV Monetization
It has never been more important for streaming publishers to build ad breaks that enable them to grow their share of advertising budgets while also providing audiences with a seamless, linear-like experience. Read more here.
WHITE PAPER: The Rise of Responsible Media
How the interconnectivity of parents, advertisers, and publishers can promote a safer internet The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it’s difficult for advertisers, publishers, and consumers to navigate...
RESEARCH: The Attention Payoff
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...
