Attention Archives

Metrics to Performance – Unlocking New Possibilities for Regional Marketers with AI and Actionable Data

Integral Ad Science’s SEA Country Manager Megan Reichelt was honoured to speak on stage at this year’s GroupM Focal on the topic of AI and actionable data. We are delighted to share some of the key insights she discussed on...

June 10, 2024

Attention Case Studies Featured

Quality Attention™ Boosts Brand Lift for Leading Beverage Company

IAS & Upwave demonstrate how higher attention drives campaign results. Read more here.

May 6, 2024

Attention Case Studies Featured

Quality Attention™ Drives Sales Lift for Major CPG Brand

IAS & NCSolutions demonstrate how Quality Attention™ drives higher sales performance. Read more here.

May 6, 2024

Attention Featured Research

RESEARCH: The Attention Payoff

All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...

November 20, 2023

HP Drives Attention and Results with IAS and Lumen Research

Attention Case Studies Viewability

HP Drives Attention and Results with IAS and Lumen Research

Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.

October 18, 2023

Category: Attention

Metrics to Performance – Unlocking New Possibilities for Regional Marketers with AI and Actionable Data

Quality Attention™ Boosts Brand Lift for Leading Beverage Company

Quality Attention™ Drives Sales Lift for Major CPG Brand

RESEARCH: The Attention Payoff

HP Drives Attention and Results with IAS and Lumen Research

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

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Category: Attention

Metrics to Performance – Unlocking New Possibilities for Regional Marketers with AI and Actionable Data

Quality Attention™ Boosts Brand Lift for Leading Beverage Company

Quality Attention™ Drives Sales Lift for Major CPG Brand

RESEARCH: The Attention Payoff

HP Drives Attention and Results with IAS and Lumen Research

ACCESS THE GUIDE NOW.​​

Access the case study now.​

Access the guide now.​

Access the research now.​

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.