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Share on XBuild superior ad breaks and drive yield on CTV
In the era of streaming, the demand for content has soared to unprecedented levels. However, viewers often face a barrage of repetitive and poorly-timed ads that fail to align with their preferences, leaving them yearning for a more engaging experience.
In this white paper, Publica by IAS deep dives into key ways publishers can curate quality viewing experiences and empowers streaming publishers with a strategic blueprint to elevate CTV revenue while creating superior ad breaks.
In this white paper, you’ll learn:
- How to curate exceptional CTV ad breaks
- Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield
- What CTV ad server attributes are required to deliver a quality viewing experience
Publica by IAS is the CTV ad server that helps publishers grow advertising revenue, build linear-like TV ad breaks, and improve viewers’ streaming experiences. Download the white paper now to learn more.
