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Share on XSafeguard and scale your brand with Brand Safety measurement on Pinterest
As users pin their picture-perfect boards, marketers prioritize picture-perfect ad placements. Platforms like Pinterest are a staple for consumers, and it’s critical that marketers are engaging real users in a brand suitable environment.
Starting today, IAS and Pinterest have joined forces to provide Brand Safety measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest. Powered by IAS’s AI-driven Multimedia Technology, our measurement utilizes machine learning for frame-by-frame analysis, combining image, audio, and text signals to accurately classify pins at scale.
With Total Media Quality for Pinterest, you get:
- Comprehensive reporting across Viewability, Invalid Traffic, and Brand Safety Measurement aligned to the GARM Floor (Suitability coming soon aligned to low-high risk levels)
- AI-driven Multimedia technology, combining image, audio, and text to accurately classify content in the in-app feed and at scale
- Campaign-level insights inclusive of viewability rate, time-in-view, invalid traffic rate and brand safety pass rates to keep your brand safe
Global availability in 40+ languages for comprehensive third-party measurement
Safeguard and scale on Pinterest today with Brand Safety measurement live today, and Suitability to come soon. Access the one sheet and reach out to an IAS representative to get started today.
