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Share on XAI-driven Brand Safety & Suitability measurement is now available on Snap
IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap. With Total Media Quality for Snap, you get Viewability, Invalid Traffic, and Brand Safety and Suitability measurement to ensure your media is appearing next to content that truly aligns with your brand’s goals and objectives.
In addition, we’re also expanding coverage of Viewability and Invalid Traffic measurement to AR Lenses and Filter, as well as Discover Feed Story Ads Tiles on Snap.
With Total Media Quality for Snap, you get:
- Transparency to validate content adjacency with trusted third-party analysis, aligned to the GARM Framework and inclusive of Misinformation
- Best-in-class Multimedia technology that utilizes AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content on Snap at scale
- Holistic global coverage with 90+ languages supported across video and display campaigns
Protect your brand to safeguard and scale on Snap. Access the one sheet and reach out to an IAS representative to get started.
