CTV & Video Archives

Validate your media quality on Netflix

It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution for Netflix, advertisers can validate the quality...

April 12, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Programmatic Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to...

January 10, 2023

Quick Bytes: How Viewability Makes Every Impression Count

CTV & Video Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

CTV & Video Guides

Unlock brand safety on CTV

After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers say they have access to a CTV device and nearly two-thirds...

July 8, 2021

CTV & Video Research

CTV: Fast Forward, The Future is Now

After witnessing years of growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. With content creation and audiences increasing by the minute, advertisers are looking to shift budgets away from...

July 8, 2021

Brand Safety & Suitability CTV & Video Featured Guides

CTV Brand Safety is Scalable and Available Now

Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...

March 25, 2021

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

CTV & Video Featured Insights

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

A foolproof roadmap with examples to see whether you’re streaming through a CTV device Consumers on couches are spending more time than ever binge-watching streaming content on Connected TV (CTV) devices, but have you ever tried explaining that to them?...

March 3, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Programmatic Publisher Resources Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

CTV & Video Featured Insights Research Webinars & Videos

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

It’s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers’ preferences when it comes to paying for subscription services? On 16th February 2021, IAS joined...

February 18, 2021

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Category: CTV & Video

Validate your media quality on Netflix

Undercover Context: Driving consumer engagement through non-obvious contextual links

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Quick Bytes: How Viewability Makes Every Impression Count

Unlock brand safety on CTV

CTV: Fast Forward, The Future is Now

CTV Brand Safety is Scalable and Available Now

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

Industry Pulse 2021: The Most Unexpected Predictions

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

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Category: CTV & Video

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