Open Measurement: The final lap
The Open Measurement initiative was created to solve an industry-wide challenge, but there's still more to do when it comes to streamlining measurement in the digital advertising ecosystem.
A ‘VAST’ Future for Video
This article was written by Glenn Perera, Director, Product Strategy, and was originally published in Video Ad News The digital advertising industry is sticking to what it knows — VPAID, the long-standing definition for video’s ad serving interface. Despite...
Are you ready for the holidays?
Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people - or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion...
A Pragmatic Guide to Migrating to New IAB Video Standards
Whether you’re a digital advertising expert, or just a person with a smartphone, there is no denying there has been a huge uptick in video advertising across all your devices. And while video remains the fastest-growing ad format, most people...
The OTT Evolution webinar: Q&A
In our OTT Evolution webinar we discussed OTT and CTV, what fraud looks like in this environment and best practices to protect your brand. You can listen to the full recording here. We’re keen to make sure all your questions...
Virtual panel: A 360 view of video advertising
We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that's set to overtake traditional TV advertising in the next decade? With new...
Ubisoft Canada increases social ROI using IAS’s data driven insights
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
Top 5 tips to improve your social buys
There are now over three billion social media users in the world – that’s 40% of the world’s population. According to recent research by Ofcom, we spend nearly 24 hours online per week, check our mobile phones every 12 minutes...
Industry Pulse report: UK digital advertising opportunities in 2019
IAS UK Industry Pulse report, a deep dive into the trends, technologies, and priorities set to drive change across the UK’s digital advertising landscape in 2019.
2019 Predictions from IAS
Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.
