Webinars & Videos Archives

Media Quality Insights from Sweden

Now more than ever, it is critical for marketers to make every impression count by controlling the quality of media they buy or bid on. It has always been our goal at IAS to help our clients gain transparency into...

June 23, 2021

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

Programmatic Webinars & Videos

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

In this Quick Bytes video, we guide you through a recent development in digital advertising concerning programmatic buying, Supply Path Optimization

April 6, 2021

Addressing targeting in the cookieless world

Contextual Targeting Programmatic Webinars & Videos

Addressing targeting in the cookieless world

Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting. After more than...

March 4, 2021

Brand Safety & Suitability Contextual Targeting Featured Programmatic Webinars & Videos

IAS Webinar: Addressing Targeting in the Cookieless World

Third-party cookies are about to crumble as a result of growing data privacy regulations, and its demise through 2021 will remain top of mind for every marketer. The IAS Industry Pulse Report, which surveyed digital advertising experts, found that for...

February 19, 2021

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

CTV & Video Featured Insights Research Webinars & Videos

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

It’s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers’ preferences when it comes to paying for subscription services? On 16th February 2021, IAS joined...

February 18, 2021

Brand Safety & Suitability Featured Webinars & Videos

Quick Bytes Video: Brand Suitability to reach the right consumers

Quick Bytes video on Brand Suitability we help you stay up to date by bringing you a guide and how new innovations brings benefits for digital advertisers.

February 1, 2021

Ad Fraud Brand Safety & Suitability Webinars & Videos

Quick Bytes Video: Artificial Intelligence use in advertising

Watch IAS's Quick Bytes video explaining the latest innovation in digital ad verification and our first video tackles AI and Machine Learning.

January 20, 2021

Brand Safety & Suitability Topics Webinars & Videos

Native meets brand safety – Explore how native and brand safety can co-exist

In the past year, extraordinary world events have spurred a huge amount of content creation and media coverage – but also boosted hate speech and brought to light misinformation and fake news. Marketers are seeking guidance on how to navigate...

December 17, 2020

CTV & Video Efficiency & Optimisation Featured Insights Programmatic Proprietary Platforms Publisher Webinars & Videos

Faces Behind The Tech

A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.

December 10, 2020

Developing a data driven Facebook strategy

Channels Proprietary Platforms Webinars & Videos

Developing a data driven Facebook strategy

Tune in to our on-demand webinar with Facebook’s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director IAS, as they share best practices to help you maximize the effectiveness of your Facebook buys

September 21, 2020

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Category: Webinars & Videos

Media Quality Insights from Sweden

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

Addressing targeting in the cookieless world

IAS Webinar: Addressing Targeting in the Cookieless World

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

Quick Bytes Video: Brand Suitability to reach the right consumers

Quick Bytes Video: Artificial Intelligence use in advertising

Native meets brand safety – Explore how native and brand safety can co-exist

Faces Behind The Tech

Developing a data driven Facebook strategy

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