Top takeaways from Advertising Week New York

At this year’s Advertising Week New York, marketers from across the industry gathered to discuss the latest advertising trends and hear perspectives from some of the industry’s top thought leaders. IAS and Publica had a lot to share at AWNY — check out the top takeaways from our sessions below.

Cracking the Code: Building Trust and Transparency in Social Live Feeds

With IAS, Publicis, and TikTok

IAS’s CEO, Lisa Utzschneider, spoke with Shelby Saville and Jorge Ruiz about the explosive growth of user-generated content on social media and how brands can break through the noise. Touching on subjects like brand safety and suitability, the panelists stressed the importance of media quality as the key to increasing brand trust on quickly evolving social feeds.

Amplifying Quality Audio Opportunities

With IAS, Spotify, MAGNA Global, and Johnson & Johnson

Yannis Dosios, Chief Commercial Officer at IAS, led the conversation with David Byrne, Sara Tehrani, and Mark Proulx. The panelists discussed the podcasting boom and shared insights into their partnership on a brand safety solution for podcast advertisers. This session dove into the importance of third-party verification for audio advertisers, stressing why media quality is critical in ensuring audio ads are heard at scale and fraud-free.

CTV: Where Are We on the Programmatic Journey?

With Publica and DIRECTV Advertising

Alysha Dino, Publisher Development Director at Publica, spoke with Matthew Jamison in a fireside chat about the growing CTV streaming ecosystem. Alysha and Matthew discussed how programmatic optimizes the buying and selling process for advertisers and the essential role that programmatic technology will play in the future of CTV advertising. Learn more about this session here.

Progress Over Perfection: The Industry’s Journey Towards a Safer Future

With IAS, MAGNA Global, IAB, GARM, and Business Insider

Lisa Kopp Johnson, IAS’s SVP of Global Agency Development and Brand Partnerships, spoke with Elijah Harris, Sheryl Goldstein, Rob Rakowitz, and Lindsay Rittenhouse on the steps advertisers can take to build a safer future across the entire digital landscape. The panelists spoke about why it’s critical for advertisers to support quality journalism to benefit both brands and consumers. Learn more about this panel here.

We hope to see you at AWNY next year!

Interested in discovering what else is new at IAS? Click here for our latest research, product announcements, news, and more.