Contextual Targeting Archives

IAS Discusses the Future of Context at IAB’s Annual Leadership Meeting

Beyond Brand Safety & Suitability: Looking to the Future of Context It’s undeniable that brand safety and suitability are essential to any marketing strategy. Avoiding risky content such as misinformation is critical to protecting a brand’s reputation, but finding ideal...

February 1, 2022

Contextual Targeting Events & Videos Programmatic

IAS Returns to Advertising Week LATAM

Focus on Contextual Targeting Integral Ad Science is focusing on contextual targeting to address the growing needs of the ever-changing digital ad landscape. IAS research has shown that when asked, consumers prefer contextually relevant ads. But, how can brands harness...

November 22, 2021

Brand Safety & Suitability Contextual Targeting Uncategorized

Advertising Week NY 2021: Marketing by Mindset

This year at Advertising Week New York, IAS had the pleasure of hosting “Marketing by Mindset: Unlocking Contextual Targeting,” a discussion on the power of contextual advertising in a cookieless world, and the science behind consumer perception of match ads....

November 15, 2021

Watch On-Demand: Shaking Up Seasonal Segments with IAS

Contextual Targeting CTV & Video Events & Videos

Watch On-Demand: Shaking Up Seasonal Segments with IAS

The buzz of the holiday season is already upon us and consumers are gearing up for another online-heavy shopping season. In 2021, 75% of consumers purchased their gifts on e-commerce sites. Contextual targeting offers a way to stay relevant and...

October 4, 2021

The Context Effect, research on contextual targeting

Contextual Targeting Research

The Context Effect, research on contextual targeting

Faced with increasing privacy regulations and eventual cookie deprecation, industry eyes are looking toward contextual targeting. IAS research has demonstrated that when asked, consumers actually prefer contextually relevant ads. But what role does contextual matching play in the advertising experience…...

September 16, 2021

Contextual Targeting Featured Programmatic Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 2, 2021

Contextual Targeting Events & Videos

Watch On-Demand: Context Cues

Over the last year, conversations about increased privacy regulations and cookie deprecation sparked shifts toward contextual targeting. A readily available solution, contextual targeting drives connections by placing digital ads alongside relevant content. So what have we learned after over a...

August 11, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

August 4, 2021

Brand Safety & Suitability Contextual Targeting Research

Pandemic Effects: What’s Next in Shifting Consumer Priorities

From virtual socialization to increased scrolling, consumers have changed the way they work, shop, and connect with family and friends. Now, local restrictions are lifting, and consumer behaviors are likely to adjust once again. So, which new consumer habits and...

July 19, 2021

Brand Safety & Suitability Case Studies Contextual Targeting Efficiency & Optimization

Case Study: How dentsu Drives Efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

July 7, 2021

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Category: Contextual Targeting

IAS Discusses the Future of Context at IAB’s Annual Leadership Meeting

IAS Returns to Advertising Week LATAM

Advertising Week NY 2021: Marketing by Mindset

Watch On-Demand: Shaking Up Seasonal Segments with IAS

The Context Effect, research on contextual targeting

Holiday Shopping Habits Unwrapped

Watch On-Demand: Context Cues

Driving Demand for an International School

Pandemic Effects: What’s Next in Shifting Consumer Priorities

Case Study: How dentsu Drives Efficiency

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Category: Contextual Targeting

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