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By measuring more than 1 trillion media metrics each day globally, IAS has the scale to observe media quality developments in real-time.
Our Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. The metrics span across desktop, mobile web and mobile app environments.
Our recently launched Media Quality Report corresponds to the second half of 2019 and in addition to insights from Australia and New Zealand we have released benchmarks for 11 other markets including the UK, US, Germany, Japan, Singapore and more.
In this 35 minute on demand webinar we take you through:
- What the Media Quality Report measures and how IAS compiles the results
- Metric definitions and why they are important
- An overview of how Australia and New Zealand performed against other countries
- A deep dive into each metric and insights into what the results are telling us
Watch our demand webinar now, or more information download our H2 2019 Media Quality Report
