Media Quality Report – Better media quality for better media outcomes

The 16th edition of the IAS Media Quality Report has just landed. In this report, we offer in-depth analyses of worldwide media quality and performance trends from 20 countries across APAC, EMEA, LATAM and North America.

As our global communities reintroduce mobility to their lives following varying degrees of hybrid lifestyles, one thing is certain – consumers, whether at home or on the go, are spending increasingly more of their time with digital media. As a result, consumers’ desires have become the driving force fueling the advertising industry. In this report, we explore how media quality metrics reflect consumer preferences across the digital media landscape.

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.

Explore the report to check how the quality of your ad campaigns and inventory measure up against the latest benchmark and discover: 

• How viewability rates shifted across different channels and buy types 
• How and why brand risk levels have been improved in the second half of 2021
• How ad fraud rates have shifted in the last six months
• How long ad campaigns are in-view on average 

Our MQR is just one of the many ways we continue to provide greater transparency throughout the digital advertising ecosystem. Get the key media quality insights now by downloading the full report today.