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Six steps marketers can take to safeguard and scale their brand in an election year
As the UK General Election approaches on 4 July, challenges like brand risk and misinformation become amplified and marketers need sophisticated technology to confidently cut through the noise and reach their ideal consumers while staying brand-safe.
The IAS Political Guide deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. With IAS Measurement & Optimization solutions, you can expect:
- Brand-specific protection with curated contextual avoidance down to the sentiment & emotion level
- Contextual targeting to reach your audiences with curated segments for political related content
- Ad fraud protection across programmatic, social, and CTV buys
- AI-powered protection against misinformation
Download the IAS Political Guide now to access the six steps you can take to drive superior results across major political events.
