TRANSITION WITH EASE FROM
GRAPESHOT MOAT
Oracle’s recent announcement to shut down its advertising business comes at a time of rapid transformation for the industry. Large scale transitions are never easy, but IAS is here to facilitate a smooth transition for Oracle Advertising customers and partners, offering our comprehensive suite of Measurement, Optimization, and Publisher solutions designed to deliver superior results.
WHY TRANSITION TO IAS?
1
SEAMLESS ACTIVATION & EFFICIENCY
IAS transitions your active campaigns within days of engaging. We help retraffic your tags and offer Automated Tagging to reduce the workload from your teams while increasing protection and minimizing media waste.
2
EXPANSIVE TARGETING CAPABILITIES
IAS matches all of your existing contextual targeting and avoidance segments and offers 650+ off-the-shelf and custom segments, ensuring you’re covered beyond your current provider.
3
INDUSTRY’S MOST ACTIONABLE DATA
Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, in the correct geo, and gain full control over media investments with insights at the campaign, partner, placement, domain, and app levels.
4
DEDICATED GLOBAL & REGIONAL SUPPORT
We offer free onboarding and extensive support during the transition phase to mirror your current solutions. With one support team for both Measurement and Optimization, it’s easier than ever to start driving superior results.
MAJOR BRANDS,
AGENCIES, &
PUBLISHERS
TRUST IAS
2,100+ GLOBAL CUSTOMERS
including all major agency holding companies
400+ DIRECT INTEGRATIONS
on premium publishers worldwide
8-YEAR
average customer tenure
ACTIONABLE DATA DRIVES SUPERIOR RESULTS
Match and exceed your existing solutions from MOAT & Grapeshot
MEASUREMENT SOLUTIONS
Protect your brand and verify the impact of digital media
DIGITAL AD
LIFE CYCLE
OPTIMIZATION SOLUTIONS
Maximize campaign ROI and optimize media quality investments
MEASURE
For advertisers transitioning from MOAT
- Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo.
- Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level.
- Drive cost efficiency and understand the true financial impact of media quality.
OPTIMIZE
For advertisers transitioning from Grapeshot
- Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page.
- Access 650+ vertical, topical, seasonal, and audience proxy segments for targeting and avoidance.
- IAS’s patented cognitive semantic technology uses natural language processing to dynamically comprehend the nuances of context using sentiment and emotion analysis across 50 languages.
IAS PRODUCT SPOTLIGHT
- Quality Impression™: MRC-accredited metric that ensures impressions are viewable, by a real person, brand safe and suitable, and delivered in the correct geo.
- Total Media Quality: Industry-leading Brand Safety and Suitability measurement powered by Multimedia Technology and aligned to the GARM Brand Safety framework, along with trusted Viewability and Invalid Traffic measurement.
- MFA Measurement: Industry’s first pressure tested solution for detecting MFA sites at scale.
IAS PRODUCT SPOTLIGHT
- Pre-Bid Verification: Get proactive protection by filtering content that falls outside your brand guidelines before you place a bid.
- Context Control Avoidance & Targeting: Make faster data-driven decisions and access deeper performance analyses than ever before with semantic technology.
- Total Visibility: Gain insight into the quality, supply path, and cost of programmatic.
- Quality Sync: Capture preferred campaign settings all in one place for streamlined workflow.
MEASURE
For advertisers transitioning from MOAT
- Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
- Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
- Drive cost efficiency and understand the true financial impact of media quality
IAS PRODUCT SPOTLIGHT
- Quality Impression™: MRC-accredited metric that ensures impressions are viewable, by a real person, brand safe and suitable, and delivered in the correct geo.
- Total Media Quality: Industry-leading Brand Safety and Suitability measurement powered by Multimedia Technology and aligned to the GARM Brand Safety framework, along with trusted Viewability and Invalid Traffic measurement.
- MFA Measurement: Industry’s first pressure tested solution for detecting MFA sites at scale.
OPTIMIZE
For advertisers transitioning from Grapeshot
- Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
- Access 600+ vertical and topical segments for targeting and avoidance
- IAS’s patented cognitive semantic technology uses natural language processing to dynamically comprehend the nuances of context using sentiment and emotion analysis across 50 languages.
IAS PRODUCT SPOTLIGHT
- Pre-Bid Verification: Get proactive protection by filtering content that falls outside your brand guidelines before you place a bid.
- Context Control Avoidance & Targeting: Make faster data-driven decisions and access deeper performance analyses than ever before with semantic technology.
- Total Visibility: Gain insight into the quality, supply path, and cost of programmatic.
- Quality Sync: Capture preferred campaign settings all in one place for streamlined workflow.
MATCH YOUR SEGMENTS
Don’t want to part with your Oracle segments? With IAS, you don’t have to. See our complete list of segments mapped to Oracle’s — and save it directly to your device for easy access.
COMPREHENSIVE SOLUTIONS FOR PUBLISHERS
IAS also offers end-to-end Measurement and Optimization solutions for publishers looking to improve media quality, create a frictionless ad environment, and strengthen relationships with advertisers.
HERE'S THE PROOF
97.7% brand safety rate for a Clinique campaign across 4.25 million TikTok impressions
53% increase in click-through-rate for Renault using Context Control Targeting compared to free contextual solution
53 hours saved across 800 tags wrapped in one month for IKEA
IAS DATA IN ACTION
THE CHALLENGE
EssenceMediacom and their client, a leading tech company, needed an automated targeting solution to maximize business results without using third-party behavioral data.
THE SOLUTION
Using IAS Total Visibility™ and Context Control, EssenceMediacom optimized toward higher performing contextual segments to drive cost efficiency and continually maximize ROI.
THE RESULTS
eCPM
than benchmark
qCPM
Return on ad spend
ROAS increase
