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Share on XHarness the power of positive sentiment to drive superior results
Did you know that 93% of consumers feel more favorable toward brands with ads near positive sentiment content? Sentiment is powerful with consumers — and if your brand is stuck relying on traditional contextual technology that often misclassifies content and can’t detect sentiment, it’s time to make a change.
Watch our webinar, Mastering Context Control: How to harness the power of positive sentiment to drive superior results, where you’ll learn:
- Why consumers respond better to contextually relevant, positive sentiment ads
- How IAS’s Context Control works, including real results from IAS customers
- Top tips on getting started with Context Control today
SPEAKERS:
- Michael Parker, Director, Programmatic Development, IAS
- Brandon Rick, Programmatic Development Manager, IAS
- Emily Healy, Product Marketing Manager, IAS
Don’t miss the opportunity to drive positive connection between your brand and consumers. Watch the webinar on-demand now.
