Media Quality Reports Archives - Integral Ad Science https://integralads.com/insider/category/resources/mqr/ The Hidden Cost of MFA Webinar Thu, 23 May 2024 19:40:14 +0000 en hourly 1 https://wordpress.org/?v=6.5.5 https://integralads.com/wp-content/uploads/2023/06/IAS-Favicon-2023-Square.png Media Quality Reports Archives - Integral Ad Science https://integralads.com/insider/category/resources/mqr/ 32 32 Media Quality Report: 19th Edition https://integralads.com/insider/media-quality-report-19th-edition/ Tue, 07 May 2024 12:00:00 +0000 https://integralads.com/?p=331432 The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.

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Industry-leading benchmarks for superior media quality

The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it’s critical for marketers to know if their campaigns are keeping up with the pace of digital media. 

The 19th edition of the Media Quality Report (MQR) is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. This year’s report offers marketers an in-depth look into global media quality data, key trends shaping the digital landscape in 2024, and country-level metrics for a more enriched way to make data-driven decisions.

Dive into this year’s key trends, with highlights including:

  • Fraud rates for unprotected campaigns were 14x higher than campaigns protected against fraud
  • Time-in-view hit a new low in H2 2023
  • Brand risk rose in the Americas as election cycles began

As the gold standard in digital media quality, the MQR arms marketers with actionable insights that are key to forging an innovative, impactful, and safer digital future.

Download the report today to access IAS’s industry-leading global benchmarks and drive superior results.

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Media Quality Report: 18th Edition https://integralads.com/insider/media-quality-report-18th-edition/ Tue, 09 May 2023 12:01:00 +0000 https://integralads.com/insider/media-quality-report-18th-edition/ The digital landscape has expanded beyond developments we’ve come to expect, and it's clear that marketers are juggling more than ever before. Download the Media Quality Report today to utilize IAS’s market-leading global benchmarks to drive business results.

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Market-leading global benchmarks to drive business results

The digital landscape has expanded beyond developments we’ve come to expect. From groundbreaking advancements in AI and machine-learning technology to near-constant innovation across environments and channels, it’s clear that marketers are juggling more than ever before.

But an unpredictable digital landscape spells more opportunity.

In the latest edition of the Media Quality Report (MQR), we’re embracing change too. Along with a new layout, we’re diving even deeper into global trends with key highlights and regional breakouts. Plus, marketers can utilize the MQR companion workbook to make data-driven decisions even faster with a format that simplifies integration across media optimization systems.

Take a sneak peek at some of this year’s key trends:

  • Time-in-view remained on a downward trajectory but opportunity lies ahead
  • Spikes in fraud impacted markets leading up to and during the 2022 Winter Olympics and the FIFA World Cup
  • Quality Path Optimization (QPO) uptake among ad buyers rose 533% throughout 2022

The annual MQR is the gold standard that gives marketers, publishers, and platforms across the globe actionable metrics to make informed marketing decisions.

Download the report today to utilize IAS’s market-leading global benchmarks to help you drive business results.

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Media Quality Report: 17th Edition https://integralads.com/insider/media-quality-report-17th-edition/ Wed, 14 Sep 2022 10:01:00 +0000 https://integralads.com/insider/media-quality-report-17th-edition/ In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.

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Drive business outcomes with better media quality

As we emerge from several years of unpredictability, the advertising industry has learned that digital trends may not be as consistent or long-lasting as they once were. We’re seeing digital media progressing at a quicker rate than ever, with content creation rapidly booming and new platforms constantly emerging. In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance. As you explore this edition of the MQR, look out for some of these highlights:
  • Viewability metrics featuring research from IAS’s Insights As A Service team
  • Simplified global breakdowns by environment
  • Future-looking advancements across digital media
At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The MQR leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. Download the report today to utilize IAS’s market-leading global benchmarks to help you drive business outcomes.

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Media Quality Report: 16th Edition https://integralads.com/insider/media-quality-report-16th-edition/ Wed, 30 Mar 2022 10:54:43 +0000 https://integralads.com/insider/media-quality-report-16th-edition/ At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.

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Better media quality for better marketing outcomes

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.

In this edition of the MQR, we’re excited to announce the debut of our newest benchmark, vertical insights. Initially available at the regional level, these metrics give ad buyers and sellers further insight into ad measurement performance of six verticals in relation to media quality benchmarks around the world.

As the advertising industry faced lingering challenges brought by the pandemic throughout the back half of 2021, the industry learned to evolve as consumers’ behaviors pivoted to fit the world around them. In our latest MQR, we dive into the digital media trends and key findings of H2 2021 to provide actionable opportunities for the industry as we become increasingly more hybrid.

Download the report today to utilize IAS’s market-leading global benchmarks for better media quality and marketing outcomes.

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H1 2021 Media Quality Report https://integralads.com/insider/h1-2021-media-quality-report/ Tue, 19 Oct 2021 13:51:39 +0000 https://integralads.com/insider/h1-2021-media-quality-report/ Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.

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At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.

In this edition, we are pleased to introduce a new benchmark, Ad Completion as it makes its MQR debut. Additionally, we have created a Key Trends section that features major developments shaping media quality around the world. While these metrics are often used for future campaign strategy and optimization, we also recognize their value for retrospective analysis.

Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.

Download the report to utilize IAS’s market-leading global benchmarks for better media quality today.

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IAS H2 2020 MQR Report https://integralads.com/insider/ias-h2-2020-mqr-report/ Mon, 19 Apr 2021 16:54:00 +0000 https://integralads.com/insider/ias-h2-2020-mqr-report/ Last year, consumer behaviors shifted dramatically in response to a new stay-at-home normal. With less commuting and congregating, consumer eyes turned away from traditional media, and honed in on screens. So how did these changes affect the digital advertising ecosystem?...

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Last year, consumer behaviors shifted dramatically in response to a new stay-at-home normal. With less commuting and congregating, consumer eyes turned away from traditional media, and honed in on screens. So how did these changes affect the digital advertising ecosystem? In the H2 2020 Media Quality Report, we dive deep into how media quality metrics reflect an evolving landscape in an unprecedented time.

At Integral Ad Science, we measure trillions of data events each month globally, allowing us the scale to observe media quality developments in real-time. The Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. 

What’s new in H2 2020?

With each new release of the Media Quality Report, we strive to include additional benchmarks and involve as many markets as our data permits. In this, we are excited to announce five new markets: Argentina, Belgium, Brazil, Poland, and Vietnam.

In this edition, we are also debuting two metrics: connected TV viewability and mobile app video viewability. We hope these hugely anticipated benchmarks will help industry experts better gauge the performance of their campaigns in these fast-growing environments in 2021. 

Download the H2 2020 Media Quality Report to learn more. 

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Media Quality Report H2 2019: Top Takeaways https://integralads.com/insider/media-quality-report-h2-2019-top-takeaways/ Tue, 14 Apr 2020 04:00:00 +0000 https://integralads.com/insider/media-quality-report-h2-2019-top-takeaways/ The IAS Media Quality Report offers an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. Here are the top takeaways from the H2 2019 MQR.

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Every day, Integral Ad Science measures more than 1 trillion media metrics globally, allowing us the scale to observe media quality developments in real-time. The IAS Media Quality Report H2 2019 leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.

  • Global viewability rates rose across all formats and environments in H2 2019, led by programmatic inventory, which saw greater margins of increase than publisher direct sales both globally and within individual markets.
  • Industry experts have embraced time-in-view as the natural extension in their verification toolkit: mobile in-app display time-in-view averaged more than 24 seconds worldwide, greater than that of desktop display (22.8s) and mobile web display (15.5s).
  • Fraud rates on campaigns optimized-against-ad-fraud remained stable across the globe, changing by no more than two-tenths of a percentage point year-over-year.
  • Global improvements in brand risk mitigation demonstrate that brand safety remains a priority for digital ad buyers: compared to H2 2018, average brand risk levels dropped across most worldwide benchmarks in H2 2019.

As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry has increasingly prioritized media quality verification and protection. The content boom provides more opportunities to connect with consumers, but it also creates additional challenges for advertisers to ensure their campaigns are viewed by real humans, in environments suitable to a brand’s image and message.

Download the IAS Media Quality Report H2 2019 for the insight needed to plan strategically for the year ahead.

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H2 2019 Media Quality Report https://integralads.com/insider/h2-2019-media-quality-report/ Wed, 01 Apr 2020 04:00:00 +0000 https://integralads.com/insider/h2-2019-media-quality-report/ In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.

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Insights with global scale

In 2019, Integral Ad Science measured more than 1 trillion global media metrics each day—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.

This Media Quality Report leverages the vast dataset we collected in the second half of 2019. By using our unique combination of science and scale, IAS has developed a media quality standard against which our partners and the greater ad tech industry can measure their campaigns and inventory.

Download the global report now to set your bar for future campaigns.

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H2 2017 Media Quality Report: Collective action drives change https://integralads.com/insider/h2-2017-mqr/ Tue, 27 Mar 2018 04:00:00 +0000 https://integralads.com/insider/h2-2017-mqr/ IAS analyzes hundreds of billions of impressions globally. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality worldwide.

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Every month IAS analyzes hundreds of billions of impressions globally. These impressions span across every channel and platform from desktop and mobile to video and walled garden social platforms. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality worldwide.

The Media Quality Report from H2 2017, based on this analysis of over 500 billion impressions, is designed to empower stakeholders across the digital advertising landscape to invest their marketing dollars with greater confidence by illustrating the state of online inventory today.

The first half of 2017 saw the industry bring increased effort to addressing media quality concerns. These efforts were essential for brands, agencies, publishers, and tech platforms, for whom media quality and transparency are critical to ensuring that digital campaigns are driving optimal value in viewable, safe and fraud-free environments. The H2 2017 Media Quality Report reflects the first outcomes of these efforts to improve quality and mitigate waste.

The latest version of the media quality report captures the impact changes that roiled digital marketing in 2017. The results point to challenges and opportunities for improvement, but the overarching story is one of cooperation. The report shows both the impact of collective action the areas of opportunity for industry-wide collaboration.

The push for viewability

Desktop viewability increased or remained stable in the United States and across global markets since the first half of 2017. The report breaks down viewability across publisher direct buys as well as programmatic transactions and provides benchmarks for each. The full picture of viewability is optimistic with modest but measurable improvements across the market. For example, U.S. desktop video viewability has improved nearly 13% from H1 to H2 2017.

These changes are reflective of an industry-wide push lead by marquee advertisers like Proctor and Gamble and Unilever has produced results. Over the course of 2017, these and other key industry stakeholders made viewability a major priority through strong public statements, but those statements were backed up by dollars with a number of major advertisers realigning advertising budgets to prioritize viewable inventory.

In-app demands collective action

Measuring viewability in mobile in-app environments is a relatively new challenge for marketers and one that needs to be met with a strong industry-wide response. The report shows modest declines in overall in-app viewability during the second half of 2017, even as viewability in desktop environments held steady or made gains. As audiences shift their attention to mobile platforms, improving in-app viewability will become an increasingly urgent challenge.

Fortunately, here too there are promising signs of collective action. We anticipate that the upcoming adoption of mobile in-app SDK solutions will help to standardize viewability measurement. Once mobile in-app measurement is standardized industry-wide publishers and app developers will be subject to the same type of performance pressure that has helped to steadily drive higher viewability across desktop. As with desktop viewability, this adoption and subsequent shifts toward more viewable inventory are likely to be driven by major advertisers who have collectively signaled their desire for a cleaner digital supply chain free of low and negative value inventory.

Reducing risk

A volatile political climate and an increasingly chaotic news cycle of thrown new focus onto brand safety risk across all platforms. This increased scrutiny has many marketers feeling renewed heat. Marketers have long endeavored to keep their ads from running on sensitive, offensive, or potentially brand-damaging content that could dilute or disrupt their message through adjacency. That challenge is now compounded by growing pressure on brands to avoid supporting media outlets and content that is seen as politically controversial, a field of content that is rapidly widening.

Our report finds brand safety risk categories to be in flux, driven by global news and media trends. While risk associated with certain types of salacious content has remained moderate there have been modest increases in content tied to current political discussions including hate speech and violence. Navigating these risk categories requires a robust and responsive scoring system as well as the combined collective industry-wide efforts to identify and avoid the type of content that, in addition to adding no meaningful value to a campaign, could actually have a deleterious impact on a brand.

To learn more, and to see all the H2 2017 Media Quality benchmarks download the report. 

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H1 2017 Media Quality Report https://integralads.com/insider/h1-2017-media-quality-report/ Tue, 12 Sep 2017 04:00:00 +0000 https://integralads.com/insider/h1-2017-media-quality-report/ In our H1 2017 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of...

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In our H1 2017 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of billions of impressions analyzed monthly in H1 2017.

We release our Media Quality Reports twice a year. Our goal is to help our customers and partners better understand their campaigns’ ability to influence consumers and provide them with the data they need to invest with confidence.

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