Case Studies Archives - Integral Ad Science

IAS Teams Up With Mindshare To Drive Superior Results For Samsung

IAS Team — Thu, 08 Feb 2024 14:18:17 +0000

How Context Control Targeting drives quality traffic and cost efficiency

THE CHALLENGE

With a cookieless future on the horizon, Mindshare Indonesia wanted to find the most efficient programmatic targeting strategy to deliver on their client, Samsung’s, main KPIs. Already utilizing campaign strategies like keyword targeting and first party data retargeting, Samsung and Mindshare wanted more alternatives that wouldn’t rely on cookies but would still deliver unprecedented results.

THE SOLUTION

Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance. Using emotion and sentiment analysis, IAS’s Context Control Targeting product helped advance Samsung’s programmatic campaign goals while emphasizing budget-friendly efficiency. Plus, IAS helped Mindshare understand the impact and correlation between Context Control Targeting and Samsung’s key metrics like cost per quality traffic and click through rate.

THE RESULTS

300% higher click through rate
65% lower cost per click
57% lower cost per quality traffic

Invest in IAS for brand effectiveness, targeting efficiency, and superior results in a cookieless world. Download the case study now to learn more and contact us to take the next step towards achieving your campaign goals.

The post IAS Teams Up With Mindshare To Drive Superior Results For Samsung appeared first on Integral Ad Science.

IAS drives business outcomes for Samsung

Sachin Murme — Mon, 31 Oct 2022 14:11:07 +0000

The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings, and efficiency.
The solution: Mindshare partnered with IAS to identify cost savings and efficiency opportunities for Samsung. After running IAS’s brand safety and ad fraud pre-bid segments, Mindshare and Samsung saw improvements in Samsung’s traffic quality and an overall increase in Quality Impressions. Pre-bid segments helped reduce invalid traffic, resulting in delivering more impressions to real humans and targeting safer content.
The results:
50% improvement in traffic quality
34% improvement in invalid traffic rate
23% increase in Quality Impressions
Stay performance-focused with better media quality. Download the case study to find out how.

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Case Study: MetService Substantially Drives Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution

Sachin Murme — Fri, 17 Jun 2022 03:25:05 +0000

Integral Ad Science and MetService, New Zealand’s national weather authority, announce a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution.

MetService provides comprehensive weather information for Aotearoa, New Zealand 24 hours a day, 365 days a year and as a State-Owned Enterprise, MetService generates revenue from advertising across its digital platforms. MetService strives to keep its users and advertisers happy by providing inventory that is a premium, namely safe, fraud-free, and, importantly, viewable. To maintain their strict quality standards, MetService sought to enhance the performance of specific ad units for viewability across their digital platforms.

To address this challenge, MetService partnered with IAS to enable the Publisher Verification solution. With this analysis suite, MetService were able to understand the viewability of each ad unit on their platforms to identify areas where improvements could be made. Notably, they were able to split the performance of ad units by device. By doing so, they identified opportunities to make major improvements across their mobile app. After deploying changes to these ad units, viewability rose substantially.

As a result, MetService found that by using IAS’s Publisher Verification solution, they achieved stronger viewability

Download the report here and learn more about how IAS’s Publisher Verification solution can achieve the best results for your campaigns.

The post Case Study: MetService Substantially Drives Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution appeared first on Integral Ad Science.

Case Study: Xaxis Uses IAS’s Context Control Targeting to Successfully Raise Awareness for a Fashion Brand

Sachin Murme — Tue, 11 Jan 2022 00:37:43 +0000

Xaxis Taiwan needed to raise brand awareness and drive as much website traffic as possible for a major fashion retailer within eight days. With the impending deprecation of cookies, they proactively explored alternatives to audience targeting.

To address this challenge, Xaxis activated Context Control Targeting, using vertical-based contextual targeting segments and audience proxy targeting segments to drive website traffic and site visits for the advertiser’s wedding apparel campaign. Xaxis explored innovative ways of targeting throughout the campaign, and IAS demonstrated strong results for both click-through rate and site visits. In fact, the click-through rate was 3 times higher than competitive benchmarks.

Download this case study today and find out more about the case study and fantastic results that were achieved using IAS’s Context Control Solution.

The post Case Study: Xaxis Uses IAS’s Context Control Targeting to Successfully Raise Awareness for a Fashion Brand appeared first on Integral Ad Science.

IAS Latest & Greatest Case Studies!

Sachin Murme — Tue, 14 Dec 2021 14:18:52 +0000

Let’s take a look at some of our outstanding Case Studies.

Context Control Case Study – Bench Media

This fantastic case study with Bench Media shows some impressive results for several advertisers using IAS’s Context Control Targeting Solution. Click here to read more!

Total Visibility (SPO) Case Study – Dentsu

Our Case Study with Denstu shows great results for efficiency and cost savings with Context Control Avoidance Pre-Bid Segments. Click here to read more

IAS’s Automated Tag with Google – Case Study – OMG, Hong Kong

Our Case Study with OMG Hong Kong shows great results for IAS’s Automated Tag with Google for a major advertiser. Click here to read the case study in full!

The post IAS Latest & Greatest Case Studies! appeared first on Integral Ad Science.

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Sachin Murme — Mon, 11 Oct 2021 08:34:27 +0000

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns.

To accelerate, automate, and streamline the processes of getting campaigns live, OMG in Hong Kong (HK) partnered with IAS to activate IAS’s Automated Tag with Google capability, the only automated tagging solution in Google Campaign Manager.

The IAS Automated Tag with Google made it possible for OMG HK to cut tag wrapping from five minutes to one minute to wrap tags and get a campaign live for IKEA. Additionally, it also helped to bulk edit the placements from ‘Monitoring’ to ‘Blocking’ and vice versa, thereby streamlining the process and driving operational efficiencies.

Download our case study to learn more about how IAS’s Automated Tag with Google helped OMG Hong Kong achieve success for IKEA.

The post OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google appeared first on Integral Ad Science.

Driving Demand for an International School

Sachin Murme — Wed, 04 Aug 2021 07:16:00 +0000

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses.

Due to the COVID-19 pandemic, they had to shift their focus to purely digital activation, including bringing their Open Houses to a virtual environment. Matterkind was tasked to drive awareness & quality traffic to these Virtual Open Houses.

With IAS Context Control Targeting, Matterkind was able to target contextually relevant content without the use of 3rd party cookies. This helped increase the advertiser’s awareness and consideration through:

Accurate classification at scale of content
Deeper classification of content through sentiment and emotion detection
Back to School – Elementary and High School and Starting a Family Proxy Segments

Download the case study to learn more.

The post Driving Demand for an International School appeared first on Integral Ad Science.

IAS helps Starcom improve Facebook Viewability

Sachin Murme — Tue, 20 Jul 2021 07:51:22 +0000

Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment.

Starcom’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to justify a larger media investment.

By using IAS data, Starcom’s social team adjusted their media buying strategy to meet viewability requirements for the client and deliver strong performance on Facebook. IAS’s Facebook reporting with dynamic charts helped Starcom understand performance at a granular level.

Download the case study to learn more.

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Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google

Sachin Murme — Mon, 19 Jul 2021 08:57:56 +0000

As the world’s largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. However, tag wrapping has been traditionally time-consuming. To accelerate, automate and streamline the processes of getting campaigns live, OMD New Zealand partnered with IAS to utilise automated tagging- the only automated verification within Google Campaign Manager.

Through this partnership, OMD New Zealand achieved the following results for two of their largest customers during the busy retail period of Q4:

1. Decreased tag wrapping time by half. The tag wrapping time reduced from 5 min to 2.5 min- down 50%. The OMD operations team saved 32 hours in Q4

2. Increased ROI by mitigating unsafe/ IVT inventory: For every $1 spent on IAS Firewall, OMD NZ saved $98 on unsafe/ IVT inventory

3. Reinvested media savings. OMD New Zealand was able to reinvest the budget from 1.3 million unsafe/IVT impressions.

Download our case study to learn more about how IAS’s Automated Tag with Google helped OMD New Zealand cut tag wrapping time in half for two of their largest customers.

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Case Study: How dentsu Drives Efficiency

Sachin Murme — Wed, 07 Jul 2021 08:01:20 +0000

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in their campaigns.

Explore the findings and learn:

How to maximize programmatic efficiencies with brand suitability to drive brand engagement
How to keep the cost down and avoid paying additional ad serving fees
How to drive performance with contextual avoidance

Download the case study now.

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