Viewability Archives - Integral Ad Science https://integralads.com/apac/insider/category/viewability-apac-2/ The Hidden Cost of MFA Webinar Thu, 13 Jun 2024 20:04:30 +0000 en-APAC hourly 1 https://wordpress.org/?v=6.5.5 https://integralads.com/wp-content/uploads/2023/06/IAS-Favicon-2023-Square.png Viewability Archives - Integral Ad Science https://integralads.com/apac/insider/category/viewability-apac-2/ 32 32 Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees https://integralads.com/apac/insider/transition-with-ease/ Thu, 13 Jun 2024 20:04:30 +0000 https://integralads.com/insider/transition-with-ease/ For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

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Oracle’s recent announcement to shut down its advertising business comes at a time of rapid transformation for the industry. We understand that this is an unsettling time for Oracle Advertising’s customers, partners, and employees. Our teams are committed to providing support and enabling a smooth transition during this period of change.

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions. Our teams are ready to help you maximize ROI while serving as a reliable and innovative partner throughout this moment. We offer a comprehensive suite of solutions designed to deliver superior results and accelerate your progress.

Discover more about our offerings below:

Additionally, we have a wide range of roles available at IAS and are eager to support Oracle Advertising employees affected by this change. If you find a role that aligns with your expertise, we encourage you to apply directly. Please highlight your skills and that you were impacted by this change.

Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. We are here to support you and ensure a smooth transition to IAS during this turbulent time.

Contact us here to learn how we can help.

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]]> Media Quality Report: 19th Edition https://integralads.com/apac/insider/media-quality-report-19th-edition/ Tue, 07 May 2024 12:00:00 +0000 https://integralads.com/insider/media-quality-report-19th-edition/ The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.

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Industry-leading benchmarks for superior media quality

The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it’s critical for marketers to know if their campaigns are keeping up with the pace of digital media. 

The 19th edition of the Media Quality Report (MQR) is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. This year’s report offers marketers an in-depth look into global media quality data, key trends shaping the digital landscape in 2024, and country-level metrics for a more enriched way to make data-driven decisions.

Dive into this year’s key trends, with highlights including:

  • Fraud rates for unprotected campaigns were 14x higher than campaigns protected against fraud
  • Time-in-view hit a new low in H2 2023
  • Brand risk rose in the Americas as election cycles began

As the gold standard in digital media quality, the MQR arms marketers with actionable insights that are key to forging an innovative, impactful, and safer digital future.

Download the report today to access IAS’s industry-leading global benchmarks and drive superior results.

DOWNLOAD

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]]> IAS Earns MRC Accreditation for Third-Party Calculation and Reporting of Youtube Viewability https://integralads.com/apac/insider/mrc-accreditation-youtube-viewability/ Thu, 21 Mar 2024 12:00:00 +0000 https://integralads.com/insider/mrc-accreditation-youtube-viewability/ IAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.

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Protect your brand and verify impact on YouTube with IAS

IAS is excited to announce that we have earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.

This valued accreditation affirms IAS’s commitment to trust and transparency. With this accreditation, IAS will deliver MRC-accredited, third-party YouTube Viewability reporting through Google’s Ads Data Hub for Measurement Partners (ADH-MP). This reporting includes key buying platforms including Google Ads, Display & Video 360, and YouTube Reserve for both desktop and mobile.

Ad formats covered for IAS’s MRC accredited Viewability for YouTube include:

  • Skippable and non-skippable in-stream ads
  • Standard in-stream ads
  • YouTube Select
  • Bumper ads

Download the one sheet today or reach out to your IAS representative to learn more. For more information, check out the press release.

ACCESS THE ONE SHEET

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]]> HP Drives Attention and Results with IAS and Lumen Research https://integralads.com/apac/insider/hp-attention-ias-lumen-case-study/ Wed, 18 Oct 2023 21:23:40 +0000 https://integralads.com/insider/hp-attention-ias-lumen-case-study/ Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.

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IAS data shows that in-view ads amplify attention

IAS partnered with Lumen Research to understand the correlation between viewability and attention for technology brand HP. In this case study, IAS and Lumen Research examined the impact of media quality and attention across HP’s campaign, measuring the attention each ad received by combining Lumen Research’s focus data — which features eye tracking — with IAS’s viewability data. 

Here’s what we found:

  • 11.5x increase in attention scores for in-view ads compared to out-of-view ads
  • 3x increase in success events with higher attention scores
  • 70% lower cost per success event with higher attention scores

Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.

To learn more about how IAS and Lumen Research are bringing cutting-edge eye tracking technology and predictive attention models to the market, click here.

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]]> IAS Drives Stronger Brand Lift for Emerging Electric Auto Brand https://integralads.com/apac/insider/ias-upwave-auto-brand-case-study/ Wed, 23 Aug 2023 19:13:09 +0000 https://integralads.com/insider/ias-upwave-auto-brand-case-study/ IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto...

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IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift

In this case study, IAS partnered with Upwave and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto brand. We specifically looked at viewability to understand what impact in-view ads have on brand lift.

THE RESULTS:

  • +27% lift in awareness for IAS in-view exposed group
  • +20% lift in consideration for the IAS in-view exposed group

Marketers, the outcome is clear: viewability is pivotal in driving positive consumer perception and consideration for your brand. 

Download the case study now for more.

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]]> IAS Drives Stronger Brand Lift for a Major CPG Brand https://integralads.com/apac/insider/ias-upwave-cpg-brand-case-study/ Wed, 23 Aug 2023 19:12:09 +0000 https://integralads.com/insider/ias-upwave-cpg-brand-case-study/ IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and a major CPG brand to show the role media quality plays in driving business results for the CPG brand....

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IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift

In this case study, IAS partnered with Upwave and a major CPG brand to show the role media quality plays in driving business results for the CPG brand. We specifically looked at viewability to understand what impact in-view ads have on brand lift.

THE RESULTS

  • +75% lift in awareness for IAS in-view exposed group
  • +16% lift in intent for the IAS in-view exposed group

Marketers, the outcome is clear: viewability is pivotal in driving positive consumer perception and awareness of your brand. 

Download the case study now for more.

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]]> IAS Total Media Quality now includes Brand Safety and Suitability Measurement for Google Video Partners https://integralads.com/apac/insider/total-media-quality-available-google-video-partners/ Fri, 14 Jul 2023 12:00:00 +0000 https://integralads.com/insider/total-media-quality-available-google-video-partners/ IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.

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Make data-driven decisions on Google Video Partners with IAS

The internet has grown into an endless stream of content, making it increasingly difficult for marketers to discern which apps and publishers are suitable for their brand.

That’s why IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP). Google Video Partners include publisher websites and mobile apps where marketers can show their ads to viewers beyond YouTube, ensuring that their ads are shown on legitimate, safe publishers. IAS’s Total Media Quality measurement, in tandem with GVP’s extensive audience reach, empowers marketers to share video ads with confidence. Now, IAS Total Media Quality for Google Video Partners includes granular insights into Brand Safety and Suitability in addition to our already available Viewability and IVT measurement.

With IAS’s measurement for Google Video Partners, you get:

  • Transparency into campaign performance with trusted, third-party measurement
  • Clear app- and URL-level insights with industry-aligned reporting using the Global Alliance for Responsible Media (GARM) Framework
  • Global coverage for a holistic view of your GVP campaigns with daily reporting available within the IAS Signal UI

Monitor video ad performance to stay informed and make data-driven decisions on Google Video Partners with IAS. Download the one sheet to get started.

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]]> IAS & Anzu launch first-to-market in-game measurement solution https://integralads.com/apac/insider/ias-anzu-first-to-market-in-game-measurement/ Tue, 11 Jul 2023 12:01:00 +0000 https://integralads.com/insider/ias-anzu-first-to-market-in-game-measurement/ IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.

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Monitor your 3D intrinsic in-game buys with Viewability and Invalid Traffic measurement

Did you know that 56% of gamers say they spend more than eight hours per week playing video games? Not only is the gaming audience growing — they’re also highly engaged. With such a captivated audience, in-game advertising opportunities are more plentiful than ever before — and the need to monitor media transparency has never been more important.

IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments. Through this solution, advertisers can access best-in-class third party measurement to gain transparency and verify that their Anzu in-game advertisements reach real people.

Here’s what you get:

  • Innovative, global 2D and intrinsic 3D in-game measurement coverage for a holistic view of your media buys
  • Comprehensive coverage for display and video ad formats across all campaign types and environments including mobile, PC, and console
  • Trusted, third-party daily reporting with key metrics including viewability, time-in-view, percent completed, invalid traffic rate, and more

Make data-driven marketing decisions with 3D intrinsic in-game media quality measurement. Download the one sheet now to get started.

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]]> Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels https://integralads.com/apac/insider/viewability-invalid-traffic-verification-facebook-instagram/ Tue, 20 Jun 2023 07:00:00 +0000 https://integralads.com/insider/viewability-invalid-traffic-verification-facebook-instagram/ Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...

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Get enhanced transparency into your media buys on Meta

Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on our newest coverage — Facebook and Instagram Reels.

With industry-leading Viewability and IVT reporting, you get:

  • MRC-accredited, visual third-party measurement and reporting on Facebook and Instagram
  • Insights down to the creative level to drive performance and validate your campaigns
  • Consistent measurement across global media buys to understand performance

Meta platforms supporting IAS’s Viewability and IVT measurement include:

  • NEW Facebook & Instagram Reels
  • Facebook & Instagram Feeds Facebook & Instagram In-Stream
  • Facebook & Instagram Stories
  • Facebook Watch
  • Facebook Audience Network, plus more

Know that your campaigns are engaging real users and driving outcomes with IAS’s easy-to-use visual and creative-level reporting. Download the one sheet now to get started.

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]]> IAS and Lumen boost attention for a major sports retailer https://integralads.com/apac/insider/ias-lumen-boost-attention-major-sports-retailer/ Mon, 01 May 2023 00:59:00 +0000 https://integralads.com/insider/ias-lumen-boost-attention-major-sports-retailer/ The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event.  In this study, we...

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IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event. 

In this study, we measured the attention each ad received by combining IAS’s viewability data with Lumen’s focus data to understand the impact of media quality and attention while also driving results for the advertiser.

The Results:

  • 64x: In-view ads resulted in 64x higher attention compared to ads that were not in-view
  • 15s: Ads with time-in-view rates longer than 15 seconds experienced the highest attention
  • 2.5x: Contextually related sampled URLs generated 2.5 times higher attention for the advertised brand compared to other content categories

The outcome is clear: Media quality is a key driver of attention — and attention leads to results. 

Want to see what media quality and attention can do for your brand? Download the case study now.

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