Publisher Archives - Integral Ad Science https://integralads.com/apac/insider/category/publisher-apac-2/ The Hidden Cost of MFA Webinar Thu, 13 Jun 2024 20:04:30 +0000 en-APAC hourly 1 https://wordpress.org/?v=6.5.5 https://integralads.com/wp-content/uploads/2023/06/IAS-Favicon-2023-Square.png Publisher Archives - Integral Ad Science https://integralads.com/apac/insider/category/publisher-apac-2/ 32 32 Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees https://integralads.com/apac/insider/transition-with-ease/ Thu, 13 Jun 2024 20:04:30 +0000 https://integralads.com/insider/transition-with-ease/ For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

The post Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees appeared first on Integral Ad Science.

]]>

Oracle’s recent announcement to shut down its advertising business comes at a time of rapid transformation for the industry. We understand that this is an unsettling time for Oracle Advertising’s customers, partners, and employees. Our teams are committed to providing support and enabling a smooth transition during this period of change.

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions. Our teams are ready to help you maximize ROI while serving as a reliable and innovative partner throughout this moment. We offer a comprehensive suite of solutions designed to deliver superior results and accelerate your progress.

Discover more about our offerings below:

Additionally, we have a wide range of roles available at IAS and are eager to support Oracle Advertising employees affected by this change. If you find a role that aligns with your expertise, we encourage you to apply directly. Please highlight your skills and that you were impacted by this change.

Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. We are here to support you and ensure a smooth transition to IAS during this turbulent time.

Contact us here to learn how we can help.

The post Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees appeared first on Integral Ad Science.

]]> WHITE PAPER: Master the Art of CTV Monetization https://integralads.com/apac/insider/white-paper-master-the-art-of-ctv-monetization/ Mon, 06 May 2024 21:24:27 +0000 https://integralads.com/insider/white-paper-master-the-art-of-ctv-monetization/ It has never been more important for streaming publishers to build ad breaks that enable them to grow their share of advertising budgets while also providing audiences with a seamless, linear-like experience. Read more here.

The post WHITE PAPER: Master the Art of CTV Monetization appeared first on Integral Ad Science.

]]>

Build superior ad breaks and drive yield on CTV

In the era of streaming, the demand for content has soared to unprecedented levels. However, viewers often face a barrage of repetitive and poorly-timed ads that fail to align with their preferences, leaving them yearning for a more engaging experience.

In this white paper, Publica by IAS deep dives into key ways publishers can curate quality viewing experiences and empowers streaming publishers with a strategic blueprint to elevate CTV revenue while creating superior ad breaks.

In this white paper, you’ll learn:

  • How to curate exceptional CTV ad breaks
  • Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield
  • What CTV ad server attributes are required to deliver a quality viewing experience

Publica by IAS is the CTV ad server that helps publishers grow advertising revenue, build linear-like TV ad breaks, and improve viewers’ streaming experiences. Download the white paper now to learn more.

DOWNLOAD

The post WHITE PAPER: Master the Art of CTV Monetization appeared first on Integral Ad Science.

]]>