IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360

Let’s face it — campaign management is tedious. With the risk of human error and programmatic glitches, it’s critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign.

With this in mind, how can marketers drive efficiencies without sacrificing control?

IAS is introducing a true end-to-end campaign activation process within Google’s campaign management system, Campaign Manager 360, available globally. Starting today, marketers can automatically create and launch campaigns and wrap tags within Campaign Manager 360, while incorporating IAS’s media quality measurement solutions. With this new integration, marketers are able to reduce workflow inconsistencies by accessing Campaign Manager 360 data in IAS Signal directly.

Paired with IAS’s existing Automated Tag product, launched in 2020, marketers can enjoy having greater operational efficiencies with increased control of the end-to-end campaign process. Our automated campaign creation and tag wrapping products will ensure that you maximize ROI, giving your team the time back to focus on driving superior results.

Launch and optimize campaigns faster than ever before using IAS’s new campaign automation feature for Google’s Campaign Manager 360. Download the one sheet to get started.