The programmatic supply path can be a bit complex, so marketers need the most efficient buys and the fastest campaign optimization. IAS helps verify that your buys are made of Quality Impressions, which measures whether your ads are in-view, seen by a real person, in a brand safe and suitable environment, and in the correct geo. IAS also works to ensure the integrity of your brand and optimize your campaign effectiveness throughout every step of the supply path.

Here’s a quick look at what IAS can offer with our industry-leading programmatic product suite:

• Optimization Pre-Bid Segments: Achieve optimal media quality results, hit KPIs, and ensure your ads are seen by real people in safe environments with real-time data.
• Performance-Based Targeting: Apply Context Control optimization that lets you target contextually relevant content that aligns with your strategic objectives and amplifies your brand message.
• Total Visibility: Activate more efficient campaigns, protect your spend, and deliver better ROI with the industry’s first Quality Path Optimization (QPO) product, Total Visibility, which combines DSP log level data, financial, and supply path information with IAS media quality data to provide marketers with insight into the supply path, performance, quality, and cost of programmatic ads.
• Automated Tag: Spend less time tagging and more time optimizing with our first-to-market tag management solution that gives you greater operational efficiencies with increased control of the campaign set-up process.

Drive results on your programmatic campaigns with actionable transparency and precise targeting that only IAS can provide. Check out our programmatic product suite to get started today.