Contextual Targeting Archives - Integral Ad Science

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

IAS Team — Thu, 13 Jun 2024 20:04:30 +0000

Oracle’s recent announcement to shut down its advertising business comes at a time of rapid transformation for the industry. We understand that this is an unsettling time for Oracle Advertising’s customers, partners, and employees. Our teams are committed to providing support and enabling a smooth transition during this period of change.

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions. Our teams are ready to help you maximize ROI while serving as a reliable and innovative partner throughout this moment. We offer a comprehensive suite of solutions designed to deliver superior results and accelerate your progress.

Discover more about our offerings below:

Maximize ROI with Measurement and Optimization solutions for Brands & Agencies
Drive Yield with Media Quality solutions for Publishers
Forge the Future of digital media as our Partner

Additionally, we have a wide range of roles available at IAS and are eager to support Oracle Advertising employees affected by this change. If you find a role that aligns with your expertise, we encourage you to apply directly. Please highlight your skills and that you were impacted by this change.

Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. We are here to support you and ensure a smooth transition to IAS during this turbulent time.

The post Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees appeared first on Integral Ad Science.

Media Quality Report: 19th Edition

IAS Team — Tue, 07 May 2024 12:00:00 +0000

Industry-leading benchmarks for superior media quality

The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it’s critical for marketers to know if their campaigns are keeping up with the pace of digital media.

The 19th edition of the Media Quality Report (MQR) is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. This year’s report offers marketers an in-depth look into global media quality data, key trends shaping the digital landscape in 2024, and country-level metrics for a more enriched way to make data-driven decisions.

Dive into this year’s key trends, with highlights including:

Fraud rates for unprotected campaigns were 14x higher than campaigns protected against fraud
Time-in-view hit a new low in H2 2023
Brand risk rose in the Americas as election cycles began

As the gold standard in digital media quality, the MQR arms marketers with actionable insights that are key to forging an innovative, impactful, and safer digital future.

Download the report today to access IAS’s industry-leading global benchmarks and drive superior results.

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IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company

IAS Team — Thu, 01 Feb 2024 13:00:00 +0000

Advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data

THE CHALLENGE: EssenceMediacom and their client, a leading global technology company, needed an automated, cookieless targeting solution that would allow them to maximize business results without using third party behavioral data.

THE SOLUTION: Using IAS Total Visibility and Context Control, EssenceMediacom was able to identify opportunities to improve the quality of the advertiser’s supply and optimize toward higher performing contextual segments to drive cost efficiency and continually maximize return on ad spend.

THE RESULTS, COMPARED TO COMPETITIVE SOLUTION:

+93% increase in return on ad spend
8x increase in effective CPM

The end result is clear: contextual targeting and actionable measurement are essential in delivering high media quality and driving incremental growth across various KPIs.

Ready to see what IAS Context Control and Total Visibility can do for your brand? Download the case study now to learn more.

The post IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company appeared first on Integral Ad Science.

WHITE PAPER: The Rise of Responsible Media

IAS Team — Tue, 09 Jan 2024 13:00:00 +0000

How the interconnectivity of parents, advertisers, and publishers can promote a safer internet

The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it’s difficult for advertisers, publishers, and consumers to navigate unpredictability in online spaces.

Parents in particular face the challenge of protecting their children from harmful or inappropriate content — but this responsibility falls on the advertising industry too. In a dicey digital world, how are advertisers and publishers promoting a safe, ethical internet to ensure the long-term health of the digital ecosystem?

In our latest white paper, The Rise of Responsible Media, IAS dives into the importance of adopting a responsible media framework and how the interconnectivity of parents, advertisers, and publishers can make the internet safer.

Here’s a sneak peek at key findings:

98% of parents say it is important to have a conversation with their children about the safety of online content
77% of parents say publishers should be concerned about the well-being of their audience
72% of parents say brands have a moral imperative to advertise responsibly

This white paper also details key best practices for both advertisers and publishers to enhance responsible media strategies across campaigns, like IAS’s Context Control, DEI segment optimization, and more. As we continue to innovate for the future, the feedback and needs of our customers remain a top priority. IAS is working to deliver responsible media products like kids content avoidance on social media platforms by H1 to empower brands to advertise responsibly.

A responsible media framework is a critical step forward in working toward long-term safety for your brand as well as a safer internet for consumers and their families. Download the white paper now to find out why.

The post WHITE PAPER: The Rise of Responsible Media appeared first on Integral Ad Science.

IAS and Lumen boost attention for a major sports retailer

Sachin Murme — Mon, 01 May 2023 00:59:00 +0000

The retailer experienced elevated attention during a global sporting event campaign

IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event.

In this study, we measured the attention each ad received by combining IAS’s viewability data with Lumen’s focus data to understand the impact of media quality and attention while also driving results for the advertiser.

The Results:

64x: In-view ads resulted in 64x higher attention compared to ads that were not in-view
15s: Ads with time-in-view rates longer than 15 seconds experienced the highest attention
2.5x: Contextually related sampled URLs generated 2.5 times higher attention for the advertised brand compared to other content categories

The outcome is clear: Media quality is a key driver of attention — and attention leads to results.

Want to see what media quality and attention can do for your brand? Download the case study now.

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