Proprietary Platforms Archives - Integral Ad Science https://integralads.com/insider/category/channels/proprietary-platforms/ The Hidden Cost of MFA Webinar Mon, 17 Jun 2024 13:16:02 +0000 en-APAC hourly 1 https://wordpress.org/?v=6.5.5 https://integralads.com/wp-content/uploads/2023/06/IAS-Favicon-2023-Square.png Proprietary Platforms Archives - Integral Ad Science https://integralads.com/insider/category/channels/proprietary-platforms/ 32 32 Safeguard & Scale Your Business Across Snap https://integralads.com/apac/insider/safeguard-scale-business-snap/ Mon, 17 Jun 2024 13:05:52 +0000 https://integralads.com/insider/safeguard-scale-business-snap/ IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap.

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AI-driven Brand Safety & Suitability measurement is now available on Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap. With Total Media Quality for Snap, you get Viewability, Invalid Traffic, and Brand Safety and Suitability measurement to ensure your media is appearing next to content that truly aligns with your brand’s goals and objectives. 

In addition, we’re also expanding coverage of Viewability and Invalid Traffic measurement to AR Lenses and Filter, as well as Discover Feed Story Ads Tiles on Snap.

With Total Media Quality for Snap, you get:

  • Transparency to validate content adjacency with trusted third-party analysis, aligned to the GARM Framework and inclusive of Misinformation
  • Best-in-class Multimedia technology that utilizes AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content on Snap at scale
  • Holistic global coverage with 90+ languages supported across video and display campaigns

Protect your brand to safeguard and scale on Snap. Access the one sheet and reach out to an IAS representative to get started.

ACCESS ONE SHEET

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]]> IAS brings Brand Safety and Suitability measurement to YouTube Shorts https://integralads.com/apac/insider/ias-brings-brand-safety-and-suitability-measurement-to-youtube-shorts/ Wed, 13 Dec 2023 01:36:13 +0000 https://integralads.com/?p=328077 Run with confidence on YouTube Shorts Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion users worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making...

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]]> Run with confidence on YouTube Shorts

Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion users worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making it an essential tool for marketers to reach a vast and engaged short-form video audience.

Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube. 

With Brand Safety and Suitability measurement on YouTube Shorts, marketers get:

  • Valuable third-party assurance that ads running on YouTube Shorts are appearing in brand safe and suitable environments at the video-level and aligned with the GARM framework
  • Comprehensive coverage with Brand Safety and Suitability reporting across 30+ languages, alongside Viewability and Invalid Traffic measurement with Total Media Quality for YouTube

Access the most actionable data to maximise returns on your investment on YouTube Shorts inventory.

Download the one sheet now to get started. 

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]]> Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels https://integralads.com/apac/insider/viewability-invalid-traffic-verification-facebook-instagram/ Tue, 20 Jun 2023 07:00:00 +0000 https://integralads.com/insider/viewability-invalid-traffic-verification-facebook-instagram/ Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...

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Get enhanced transparency into your media buys on Meta

Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on our newest coverage — Facebook and Instagram Reels.

With industry-leading Viewability and IVT reporting, you get:

  • MRC-accredited, visual third-party measurement and reporting on Facebook and Instagram
  • Insights down to the creative level to drive performance and validate your campaigns
  • Consistent measurement across global media buys to understand performance

Meta platforms supporting IAS’s Viewability and IVT measurement include:

  • NEW Facebook & Instagram Reels
  • Facebook & Instagram Feeds Facebook & Instagram In-Stream
  • Facebook & Instagram Stories
  • Facebook Watch
  • Facebook Audience Network, plus more

Know that your campaigns are engaging real users and driving outcomes with IAS’s easy-to-use visual and creative-level reporting. Download the one sheet now to get started.

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