Insights Archives

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta.

February 5, 2024

Ad Fraud Insights Mobile & In-App

How to Prevent Mobile Ad Fraud

Protect your advertising spend from fraudsters in mobile apps Millions of consumers across the globe engage with mobile apps everyday. Whether it’s for social media, convenience, productivity, or pure entertainment, mobile apps have become an essential part of people’s daily...

February 2, 2024

Fraud in Generative AI: A deep dive into how Gen AI affects marketers

Ad Fraud Insights Threat Lab

Fraud in Generative AI: A deep dive into how Gen AI affects marketers

The IAS Threat Lab evaluated the effects of generative AI on ad fraud, how it could speed up the prominence of ad fraud in the digital advertising industry, and how we continue to protect marketers from these emerging threats.

January 25, 2024

Brand Safety & Suitability Brand Safety & Suitability CTV & Video CTV & Video Featured Featured Insights Insights

Introducing the industry’s first video-level brand suitability measurement for CTV

Improve campaign effectiveness and grow your brand with multimedia classification UPDATE: We are pleased to share that Total Media Quality for CTV Brand Safety and Suitability in partnership with IRIS.TV is now generally available. For interest in activating this exciting new...

January 17, 2024

Drive Proven Results with Quality Attention

Featured Insights

Drive Proven Results with Quality Attention

The IAS Quality Attention measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across...

January 4, 2024

IAS Releases First-Ever Responsibility Report

Featured Insights

IAS Releases First-Ever Responsibility Report

We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue...

December 5, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App Our Partners

IAS Brand Safety & Suitability on TikTok Reaches 50+ Markets Worldwide

Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.

November 16, 2023

Efficiency & Optimization Featured Insights Programmatic

WHITE PAPER: Quest for Quality

IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.

October 26, 2023

Efficiency & Optimization Insights Programmatic

What is Programmatic Advertising?

The number of online consumers is rapidly growing, and so is the need for ads that capture attention and make an impact. It’s crucial that marketers can depend on a transparent and trustworthy ad publishing process to reach consumers online...

October 25, 2023

What is CTV and Expert CTV Advertising Tips

CTV & Video Insights

What is CTV and Expert CTV Advertising Tips

Connected TV’s (CTV) meteoric rise has revolutionized the way viewers watch and consume entertainment media. 60% of U.S. households own a CTV device, and CTV usership is expected to surpass 242 million users in the U.S. alone by 2026. As...

October 25, 2023

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Category: Insights

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

How to Prevent Mobile Ad Fraud

Fraud in Generative AI: A deep dive into how Gen AI affects marketers

Introducing the industry’s first video-level brand suitability measurement for CTV

Drive Proven Results with Quality Attention

IAS Releases First-Ever Responsibility Report

IAS Brand Safety & Suitability on TikTok Reaches 50+ Markets Worldwide

WHITE PAPER: Quest for Quality

What is Programmatic Advertising?

What is CTV and Expert CTV Advertising Tips

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