The report explores how CTV is shaping the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience.

Key highlights from the report advertisers need to know:

– 91% of consumers surveyed saying they stream content on CTV and 97% of CTV users have access to a paid subscription to ad-free platforms.

– 73% of Australian consumers using their connected TV to watch YouTube with ads.

– 94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV including the ability to skip ads, fewer ads and shorter ads

What’s clear is that Australian consumers have been quick to embrace CTV and streaming platforms as the future of television, and they have high expectations for ad relevance in these new digital environments.

Download our report today to learn more about understanding these latest consumer habits to plan your CTV campaigns effectively and maximise your business outcomes.

The post 94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds appeared first on Integral Ad Science.

The digital advertising landscape is shifting, and one thing has been made clear:

Context is critical.

Integral Ad Science’s research has shown that with advancements in machine learning and AI, content evaluation has evolved to provide insights into the sentiment conveyed by a given page.

So how does sentiment influence consumers and their perception of a brand?

In The Power of Context – India Edition, IAS’s latest research, we asked over 500 consumers in India to weigh in on how context and sentiment influences their perception of advertisements and brands.

What we found is that consumers are extremely receptive to contextually relevant ads: The report suggests a whopping 92% of consumers in India think it’s important for digital ads to appear alongside relevant content.

Some key findings from the report:

• Indian consumers are extremely receptive to contextually relevant ads
• In India contextual relevance is preferred across all verticals
• Contextually relevant ads are more favourable and memorable to Indian consumers

Download The Power of Context – India Edition report today and learn how context informs consumer perception in India.

The post Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals appeared first on Integral Ad Science.

Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media as a key priority.

Our Chief Marketing Officer, Tony Marlow recently sat down with with Elliott Danker, Bharati Jagdish & Finance Presenter Ryan Huang at MONEY FM 89.3 in a session on Monday, 7 March 2022 to share how marketers can make the most of social media penetration in Singapore and at the same time safeguard their ad dollars on social media.

Download our latest 2022 report “Social Ads and Consumer Perception“.

Tune in to the podcast below, or download the podcast here.

The post MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow appeared first on Integral Ad Science.