HP Drives Attention and Results with IAS and Lumen Research
Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.
How Marketers Can Detect and Avoid Made For Advertising Sites
Have you ever clicked on a link to an article with a clickbait-y headline such as “Shocking secrets of the pharaohs!” or “You won’t believe how much these actors make!” and been redirected to a page littered with ads? If...
Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard
How to get seamless transparency into your media quality inventory IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path. As media budgets are cut, advertisers are...
RESEARCH: Brand Safety in India – A Consumer Report
Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...
Case Study: How IAS Pre- & Post-Bid improves conversion rates & overall media placements
The Challenge As a leader in the financial services industry, UM’s client values transparency, performance, and efficiency. UM Taiwan was interested in activating pre-bid segments for viewability and brand suitability to impact their client’s key performance metrics: click-through-rate (CTR) and...
Masters of Media – Atul Sharma, Managing Partner: North, Publicis Media
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Atul Sharma is a media industry veteran, having worked for over 22 years across...
RESEARCH: Brand Safety in Thailand. A Consumer Report
Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...
What is Ad Fraud?
What marketers need to know about the schemes infiltrating ad spend In a perfect world, every ad impression would be presented to, and viewed by, an actual human that is potentially interested in a specific product or service. Unfortunately, the...
WHITE PAPER: Building an Unbreakable Brand
In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.
Meta Viewability Case Study
Leveraging IAS insights to optimise for better media efficiencies Vinda, one of the largest Fast Moving Consumer Goods (FMCG) companies for hygiene products in Asia, aimed to better leverage verification tools on Meta to drive impact toward their KPIs. Vinda...
