IAS Team, Author at Integral Ad Science

Safeguard & Scale Your Business Across Snap

IAS Team — Mon, 17 Jun 2024 13:05:52 +0000

AI-driven Brand Safety & Suitability measurement is now available on Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap. With Total Media Quality for Snap, you get Viewability, Invalid Traffic, and Brand Safety and Suitability measurement to ensure your media is appearing next to content that truly aligns with your brand’s goals and objectives.

In addition, we’re also expanding coverage of Viewability and Invalid Traffic measurement to AR Lenses and Filter, as well as Discover Feed Story Ads Tiles on Snap.

With Total Media Quality for Snap, you get:

Transparency to validate content adjacency with trusted third-party analysis, aligned to the GARM Framework and inclusive of Misinformation
Best-in-class Multimedia technology that utilizes AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content on Snap at scale
Holistic global coverage with 90+ languages supported across video and display campaigns

Protect your brand to safeguard and scale on Snap. Access the one sheet and reach out to an IAS representative to get started.

The post Safeguard & Scale Your Business Across Snap appeared first on Integral Ad Science.

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

IAS Team — Thu, 13 Jun 2024 20:04:30 +0000

Oracle’s recent announcement to shut down its advertising business comes at a time of rapid transformation for the industry. We understand that this is an unsettling time for Oracle Advertising’s customers, partners, and employees. Our teams are committed to providing support and enabling a smooth transition during this period of change.

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions. Our teams are ready to help you maximize ROI while serving as a reliable and innovative partner throughout this moment. We offer a comprehensive suite of solutions designed to deliver superior results and accelerate your progress.

Discover more about our offerings below:

Maximize ROI with Measurement and Optimization solutions for Brands & Agencies
Drive Yield with Media Quality solutions for Publishers
Forge the Future of digital media as our Partner

Additionally, we have a wide range of roles available at IAS and are eager to support Oracle Advertising employees affected by this change. If you find a role that aligns with your expertise, we encourage you to apply directly. Please highlight your skills and that you were impacted by this change.

Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. We are here to support you and ensure a smooth transition to IAS during this turbulent time.

The post Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees appeared first on Integral Ad Science.

Total Media Quality Now Live on Pinterest

IAS Team — Thu, 13 Jun 2024 11:00:00 +0000

Safeguard and scale your brand with Brand Safety measurement on Pinterest

As users pin their picture-perfect boards, marketers prioritize picture-perfect ad placements. Platforms like Pinterest are a staple for consumers, and it’s critical that marketers are engaging real users in a brand suitable environment.

Starting today, IAS and Pinterest have joined forces to provide Brand Safety measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest. Powered by IAS’s AI-driven Multimedia Technology, our measurement utilizes machine learning for frame-by-frame analysis, combining image, audio, and text signals to accurately classify pins at scale.

With Total Media Quality for Pinterest, you get:

Comprehensive reporting across Viewability, Invalid Traffic, and Brand Safety Measurement aligned to the GARM Floor (Suitability coming soon aligned to low-high risk levels)
AI-driven Multimedia technology, combining image, audio, and text to accurately classify content in the in-app feed and at scale
Campaign-level insights inclusive of viewability rate, time-in-view, invalid traffic rate and brand safety pass rates to keep your brand safe
Global availability in 40+ languages for comprehensive third-party measurement

Safeguard and scale on Pinterest today with Brand Safety measurement live today, and Suitability to come soon. Access the one sheet and reach out to an IAS representative to get started today.

The post Total Media Quality Now Live on Pinterest appeared first on Integral Ad Science.

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

IAS Team — Tue, 11 Jun 2024 11:55:00 +0000

First-to-market partnership detects invalid traffic throughout the entire media buying cycle

Fraudulent clicks don’t convert. When it comes to money wasted on clicks generated by bots, it’s not just ad budgets that are squandered — the opportunity for revenue is lost too. In fact, it’s estimated that $205 billion in revenue opportunities will be lost to invalid traffic (IVT) this year alone.

Starting today, IAS is teaming up with Lunio in a first-to-market partnership to provide post-click measurement and protection across search, social, and display networks. This partnership builds on IAS’s existing ad fraud detection and mitigation capabilities, giving marketers the most comprehensive IVT protection in the industry.

“IAS is dedicated to safeguarding brands throughout the entire media buying cycle,” said Jim Egan, SVP, Business Development at IAS. “Our partnership with Lunio makes us the first media measurement and optimization platform to provide insight into click fraud, empowering marketers with the most actionable invalid traffic data.”

In partnership with Lunio, marketers will receive reliable, transparent post-click IVT analytics and traffic protection capabilities, with key benefits including:

Transparency: Understand how IVT is affecting accounts and spot where junk visits are damaging campaign performance
Empowerment: Proactively analyze and optimize paid media investments using insights from click data and traffic quality signals that aren’t available elsewhere
Quality: Increase the quality of ad traffic by leveraging insights to prevent invalid and junk traffic from wasting resources and skewing data — for laser-focused targeting of real prospects

“This partnership marks a crucial step forward in providing marketers with the most effective invalid and junk traffic data possible” said Neil Andrew, CEO at Lunio. “We’re proud to partner with IAS in a joint commitment to giving marketers reliable analytics and protection that drive quality and — most importantly — business results.”

IAS’s existing ad fraud detection and mitigation products stop more bots without over-blocking real humans by relying on a unique, three-pillar approach powered by unmatched scale and machine learning to provide the most accurate detection and prevention.

To learn more, download the one sheet and reach out to an IAS representative.

The post IAS Partners with Lunio to Provide Click Fraud Measurement and Protection appeared first on Integral Ad Science.

Boost Campaign Success with MFA Measurement & Optimization

IAS Team — Fri, 07 Jun 2024 12:00:00 +0000

Defining MFA and Ad Clutter sites

MFA, an acronym for Made-for-Advertising, epitomizes a category of websites built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. Often sacrificing content quality, these sites inundate users with intrusive ads and pop-ups in a relentless pursuit of revenue.

MFA sites aren’t sources of fraudulent inventory, per se. In fact, they typically perform well against traditional ad metrics, like viewability and click-through-rate, so these sites can check a lot of boxes for advertisers. However, once a brand’s campaign gets stuck in the world of MFA, the main issue becomes clear — MFA websites simply do not drive meaningful results and lead to wasted ad spend.

Distinguishing between MFA and Ad Clutter sites

While both MFA and Ad Clutter sites may exhibit similar characteristics, understanding the difference between the two is essential for advertisers who want to mitigate risk and maximize campaign performance. Ad Clutter sites share similarities with MFA sites in terms of intrusive advertising practices — but the key distinction lies in their monetization strategy.

Unlike MFA sites, which engage in ad arbitrage by buying traffic and excessively monetizing it, Ad Clutter sites do not purchase traffic but may still inundate users with excessive advertisements. While these sites may compromise user experience and brand perception, they do not engage in the same level of deceptive practices as MFA sites.

Why it matters

Distinguishing between MFA and Ad Clutter sites allows advertisers to tailor their strategies accordingly, mitigating risks and optimizing campaign performance. By leveraging IAS’s MFA measurement and optimization products, advertisers can identify and block MFA sites at scale, safeguarding their brands and maximizing return on ad spend.

Though there are key differences, it’s important to note that both MFA and Ad Clutter sites are problematic for advertisers.

Navigating the pitfalls: Three main challenges of MFA sites

While MFA and Ad Clutter sites present a host of issues for advertisers, there are three reasons why they stand out as particularly detrimental to campaign success and brand integrity:

MFA sites often prioritize quantity over quality when it comes to content. To attract clicks and maximize ad revenue, these websites churn out sensationalized headlines, clickbait articles, and controversial content. Consequently, users are bombarded with shallow or misleading information, eroding trust and credibility in the digital space.
User experience takes a backseat on MFA sites, where intrusive ads, pop-ups, and autoplay videos dominate the landscape. These disruptive elements not only detract from the browsing experience but also hinder engagement and interaction with advertised content. As a result, advertisers risk associating their brands with negative user experiences, ultimately impacting brand perception and loyalty.
Advertising on MFA sites exacerbates environmental concerns. MFA sites often engage in more instant auctions for ad inventory than websites with typical ad loads, resulting in higher carbon emissions. In fact, there is a 73% decrease in carbon emissions when comparing quality sites to MFA sites. This discrepancy in carbon footprint undermines advertisers’ efforts toward carbon reduction goals, highlighting the urgent need for sustainable advertising practices.

The importance of a scalpel approach to MFA

Taking a scalpel approach to MFA is a key way to address these three major challenges outlined above. IAS’s MFA measurement and optimization product uses a scalpel approach as opposed to an all-or-nothing approach to effectively identify MFA at the subdomain level. Competitive offerings can only flag at the top-level domain, which doesn’t allow for the nuance of MFA subdomains that can be mistakenly generated off of a quality publisher’s primary domain.

By not flagging a primary, or top-level, domain as MFA, IAS is able to protect advertisers from low quality placements while still supporting quality publishers. Plus, IAS’s MFA product has been trained against Sincera’s deep library of metadata along with Jounce Media’s widely adopted list of MFA domains.

A data-driven look at ad performance on MFA sites

Global view of ad impressions on MFA

In an observational study conducted by IAS, we found the harsh truth behind MFA and Ad Clutter sites. First, we looked at how the rate of ads that end up on MFA sites varies globally.

The good news is that European sites for the most part fell below the global average of ad impressions on MFA sites, which is 3.84%. Looking at APAC, Japan hit the lowest global rate at 0.33%. But the bad news is that MFA ad impressions in the Americas often lay above the global average, climbing as high as 5.21% in the U.S. and even reaching 10.61% in Mexico.

Vertical view of ad impressions on MFA

Ad impressions on MFA sites also varied quite a bit by vertical — but all verticals came in above the 3.84% global average in this study.

We observed that the lowest rate, 3.85%, belonged to advertisers in the automotive vertical, while CPG followed closely at 4.14%. Retail rounded out the top three at 4.71% — still almost an entire percentage point above the global average.

The government/non-profit/education vertical is where things get dicey. These verticals, packaged together in this study, soared to reach an unprecedented MFA rate of 7.21%. The travel vertical also experienced a surprisingly high MFA rate of 6.84%.

Conversions and cost efficiency tell an even bigger story

After dissecting global MFA ad impression rates by vertical, we wanted to understand how conversions really differ on MFA and Ad Clutter sites versus quality sites.

Conversion rates on quality sites were 174% higher than those on MFA sites. Plus, conversion rates on quality sites are 91% higher than conversion rates on Ad Clutter sites — showing a major difference in low-funnel campaign performance on quality sites versus MFA and Ad Clutter sites.

Cost per conversion (CPCV) data followed a similar story. CPCV rates on quality sites were 51% lower than on MFA sites, and 25% lower than those on Ad Clutter sites, rounding out the notion that, when it comes to MFA, advertisers don’t need to choose between quality and cost efficiency.

IAS's AI-powered MFA solution helps advertisers increase conversions and reduce wasted ad spend

Through the fusion of advanced machine learning and real-time data analysis, our AI-powered model detects and blocks MFA sites at scale, empowering advertisers with unparalleled control over their campaigns.

With IAS’s new MFA measurement and optimization products, you can take back control of your media quality and cut down on wasted ad spend to drive superior results.

ADVANCED MACHINE LEARNING FOR PROTECTION AT SCALE

We do not rely on a static site list to identify MFA sites. IAS provides the only solution that combines both supply chain data and site characteristics. Our AI-powered model intelligently and dynamically identifies MFA sites in real time so you can protect your campaigns at scale.

When identifying sites as MFA or not, the fundamental question we want to answer is: is the site conducting ad arbitrage? To get to the bottom of this, we have to ask two key questions:

Is the majority of traffic coming to the site paid or organic? Supply chain data collected from our partner Jounce Media helps us find a conclusion to this question.
Is the primary purpose of the site to deliver content or ads? We then examine site characteristics collected from our partner Sincera to answer this question.

Our machine learning model then incorporates the Jounce and Sincera signals along with additional signals from IAS. If the majority of traffic coming to the site is paid and the primary purpose of the site is to deliver ads, then the model will flag the site as MFA.

INDUSTRY-ALIGNED DEFINITION OF MFA

Our MFA measurement and optimization product supports the ANA’s definition of MFA and has been trained, and is routinely vetted against, Jounce Media’s widely adopted list of MFA domains, resulting in the industry’s first pressure-tested solution for detecting and blocking MFA at scale.

DELIVER SUPERIOR CAMPAIGN PERFORMANCE

The impact of MFA detection transcends conventional metrics. By avoiding MFA sites, advertisers can unlock superior campaign performance and maximize their return on ad spend.

Drive maximum efficacy across the programmatic buying process with IAS

IAS’s expanded MFA AI-driven product is now available globally. For more information, read more about finding and avoiding MFA sites or contact an IAS representative today.

The post Boost Campaign Success with MFA Measurement & Optimization appeared first on Integral Ad Science.

RESEARCH: Emerging Media Outlook

IAS Team — Thu, 06 Jun 2024 12:00:00 +0000

How marketers are planning for and investing in digital media's newest channels

The digital landscape evolves every day — and marketers, whether we like it or not, are forced to follow. As new media channels gain traction, marketers often shift their plans, and their budgets, without knowing if it’s worth the investment.

So is jumping onto the latest digital trend worth the gamble?

In this study, IAS and YouGov partnered together to take a close look at marketers’ investment plans in emerging media channels, including virtual and augmented reality, retail media, digital audio, and gaming. Plus, we examine what may be preventing marketers from investing in these channels — and what can be done about it.

Download IAS’s Emerging Media Outlook study to find out:

Where a majority of marketers plan to increase investments this year
How expert marketers determine if a media channel is ready for investment
What barriers are preventing marketers from advertising on emerging media

Forge the future of digital media with IAS and drive superior results on any emerging digital media channel. Download the Emerging Media Outlook study today to find out how.

The post RESEARCH: Emerging Media Outlook appeared first on Integral Ad Science.

Watch On-Demand: The Hidden Cost of MFA Webinar

IAS Team — Tue, 21 May 2024 19:45:30 +0000

Key strategies for detecting and avoiding made-for-advertising sites

Made-for-Advertising (MFA) sites rely on the lure of catchy headlines, clickbait, and controversial content to drive traffic and revenue. And while these websites aren’t inherently bad, they sacrifice quality in the relentless pursuit of revenue — wasting advertisers’ valuable marketing spend and driving little to no results.

Watch The Hidden Cost of MFA: Key strategies for detecting and avoiding made-for-advertising sites on-demand below, where you’ll learn:

Why the nuances of MFA sites and Ad Clutter sites matter
How ad placements on quality sites can also drive cost efficiency
Key tools you can leverage to avoid MFA sites

SPEAKERS:

Scott Pierce: Senior Director, Product Management, IAS
Jeremy Crotty: Product Marketing Manager, IAS

The post Watch On-Demand: The Hidden Cost of MFA Webinar appeared first on Integral Ad Science.

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

IAS Team — Fri, 10 May 2024 12:00:00 +0000

Why is everyone talking about misinformation?

Misinformation isn’t a new problem in media. Exaggerated and completely fabricated stories have existed for centuries. But this year, digital media experts named “ads delivering near misinformation” as their top concern.

So why is it such a hot topic right now?

We’re in the midst of a global election year, with voters in more than 60 countries heading to the polls in the coming months. Elections, and the flurry of news coverage they bring, lead to an influx of consumers spending more time with digital media. More consumers online means more opportunities for brands to be seen, but it’s crucial for brands to appear in the right places — after all, three-quarters of consumers say they feel less favorably toward brands that advertise on sites that spread misinformation.

Plus, the rise of generative AI in digital media has marketers worrying that it may play a hand in expediting the creation and dissemination of misinformation across the open web and social channels. In fact, some experts claim that as much as 90% of online content could be AI-generated by 2026.

Three major misinformation challenges

Misinformation has evolved over years. Today, marketers face three main challenges when it comes to misinformation on the open web and social media. These challenges exist in both generative AI and election-related content — and far beyond.

Fact checking: Fact checking has been a critical best practice in media for some time, and it’s more important than ever in the presence of increasing misinformation. But it requires effort and expertise from real humans, which can be time consuming and resource depleting when not accompanied by trained AI models.
Dynamic changes: Marketers are navigating new narratives that emerge every day across platforms. This revolving door of content can lead to reputation risk for brands if not monitored correctly and in real-time.
Nuanced classification: User-generated content (UGC) is incredibly nuanced. Given the range of content on the open web and social media — whether it be educational, comedic, sarcastic, or even violent — varied tone in UGC is a major challenge for marketers to accurately identify.

So how can advertisers overcome these challenges to detect and dodge misinformation with precision — and without limiting scale?

The importance of independent partnerships when tackling misinformation

One of the most critical components of misinformation measurement are the independent, third-party partnerships that set the parameters for what content is considered misinformation. Our misinformation capability on both the open web and social media is informed by the Global Alliance for Responsible Media (GARM), the Global Disinformation Index (GDI), and an international fact checking network that enables misinformation categorization at scale, aligned with GARM standards.

Since 2021, we’ve partnered with GDI to help brands avoid misinformation, ensuring journalistic integrity and reaffirming support for quality news sites. Once IAS assesses which sites have strong correlations to sources of misinformation, GDI then evaluates the page to determine if it qualifies as misinformation or not, according to their proprietary methodology. In addition, GDI shares their list of organically detected domains for inclusion in our misinformation measurement capability. This unique combination of AI and manual review allows IAS to protect advertisers from risky content at scale. Our partnership with GDI builds on IAS’s expertise in brand safety and suitability, allowing us to align with a trusted, transparent, and independent industry body to identify any domains associated with misinformation.

Our misinformation analysis methodology, which we apply across both open web and social media channels, was trained and re-trained with always-on third-party data, and continues to evolve to include viral misinformation narratives and claims — meaning our misinformation methodology is always up to date with the latest misinformation narratives in market. With all of these signals, it’s important to note that IAS remains a neutral party.

Detecting misinformation across the open web

The internet is a big place. We’re talking billions of pages big. Hundreds of thousands of URLs are created every day, meaning new sources of misinformation can pop up at any time. The sheer amount of URLs created daily coupled with the automated nature of programmatic advertising can make it challenging for brands to completely avoid appearing on sites that publish misinformation.

Misinformation measurement across the open web is vital for advertisers to understand if their brand is protected during an election season. Most misinformation measurement solutions, however, rely solely on human review of URL lists. The issue with that is clear — it’s simply impossible for humans to be the only source of misinformation detection and do so accurately.

The single most scalable and efficient way to identify misinformation on the open web is through a combination of AI, human, and independent, third-party review, and IAS’s misinformation measurement is the industry’s most scientific and scalable solution. Our enhanced misinformation detection leverages trusted and safe AI and goes far beyond human-only review to detect emerging threats by determining which sites have a strong correlation to other well known sources of misinformation. Plus, our partnerships with GARM and GDI allow for trusted, transparent misinformation categorization that continues to evolve to bring the most sophisticated brand safety and suitability capability to market.

And we don’t stop there.

Identifying misinformation across social platforms

Social media is also at the forefront of advertisers’ minds as we approach global elections — and understandably so. With tens of thousands of thoughts, photos, and videos making their way to social media every second, it’s incredibly difficult for brands to gauge what their ads will show up next to.

Advertisers should look to independent solutions that help cut through the abundance of content and variability of social media. Without knowing where they’re appearing on the feed, brands risk appearing near content that spreads false narratives and masquerades fabricated content as real news.

IAS’s Brand Safety and Suitability measurement is the most effective way for advertisers to safeguard and scale their brand on social media during a major election year. Powered by AI-driven Multimedia Technology,* our solutions use frame-by-frame video analysis and speech-to-text conversion to analyze thousands of signals per video and identify misinformation with accuracy. IAS’s misinformation methodology has the advantage our 3+ years of experience analyzing open web misinformation data. This extensive training allows IAS to analyze the tone of content with precision — whether it be satire, sarcasm, educational, or fear-mongering — for the most accurate categorization of misinformation on the feed.

Our Brand Safety and Suitability measurement product includes the GARM 12th category for misinformation on select platforms and is consistent with the GARM Framework. With third-party transparency into ad adjacency, advertisers can now measure and take steps to avoid running alongside misinformation. Combining our Multimedia Technology with trusted third-party misinformation assessment providers creates a market-leading misinformation methodology that more accurately identifies misinformation at scale.

How can misinformation be avoided?

Advertisers have traditionally turned to keyword blocking in an attempt to avoid appearing near words and phrases that don’t align with their brand — but this outdated approach doesn’t cut it anymore.

Keyword blocking doesn’t take into account the context, sentiment, or emotion of a given webpage. Without an understanding of the true intention behind a piece of content, brands miss out on reach and block diverse content, diverse content creators, or other information that consumers seek out.

While measurement gives transparency needed to detect misinformation, advertisers can go even further to avoid misinformation with more accuracy and scalability than keyword blocking. Products like IAS’s Context Control Avoidance helps advertisers actively avoid sources of and topics about misinformation on the open web while still providing the opportunity for expanded reach. Context Control Avoidance technology leverages IAS’s semantic intelligence engine, which advertisers can then use to exclude not only the sources identified as misinformation, but all content relating to misinformation, fake news, and conspiracy theories.

Only IAS offers the ability to choose from GARM-defined risk levels and media types, like entertainment, politics, news, and more, to give advertisers a tailored approach to avoiding harmful misinformation that still allows for scale and support for quality journalism.

Additionally, Brand Safety and Suitability measurement through our flagship Total Media Quality product suite on social platforms can inform advertisers’ suitability strategies. While the approach varies by platform due to tools available, brands can identify trends and optimize away from misinformation with granular reporting insights.

Here’s how brands can avoid misinformation as a result of misinformation measurement on social:

Shift media budgets: Test shifting budgets from placements where misinformation may be more present and measure the impacts.
First-party tools: Where available, consider activating platform first-party tools to avoid certain GARM risk levels, inclusive of misinformation, and monitor performance to ensure brand safety and suitability performs as expected.
Third-party optimization products: On select platforms, consider Brand Safety Exclusion or Block Lists, which offer protection to avoid running ads next to unsuitable content or publishers.

And we offer brands a number of methods to avoid misinformation on open web:

IAS Brand Safety: Automatically avoid misinformation through IAS’s partnership with the GDI by simply setting your risk threshold to moderate or stricter, for our standard Offensive Language & Controversial Content category. We recommend that clients only interested in avoiding sources of misinformation activate via brand safety.
IAS Context Control: IAS Context Control misinformation segments are ideal for advertisers who wish to extend protection beyond just sources of misinformation and include protection for topics related to misinformation. With Context Control, you have more granularity, as we have seven different segments available depending on your risk threshold and content types (such as news, entertainment, and video gaming), all aligned to the GARM framework.

Taking action on misinformation today

Advertisers will always want to avoid misinformation — but not all methods of doing so are created equal. An overly risk-averse approach, like stopping ad spend in news, prevents your brand from appearing in highly scalable contexts and hurts quality journalism. A strategic and thoughtful approach to avoiding misinformation allows brands to scale confidently on channels where it matters most this election season.

Here are the three key ways IAS gives you the most comprehensive and accurate approach to detecting and avoiding misinformation:

We’re everywhere: Our misinformation capability is built to scale across channels. Starting with open web and social, our model is engineered to rapidly expand soon to CTV and other emerging channels.
We’re more accurate: Our trusted AI-driven frame-by-frame analysis delivers up to 74% more accurate brand suitability reporting across social media platforms vs. limited sample frame analysis across GARM categories.
We partner with independent networks: We leverage a network of third-party service providers and fact checking agencies from around the world, including human fact checkers.

A comprehensive solution that protects all ends of the digital ad cycle is critical. End-to-end, AI-driven measurement coupled with optimization solutions that are tailored to each brand’s respective needs are key to detecting and avoiding misinformation on the internet’s most prolific and unpredictable environments. Ensure you’re choosing a partner who can safeguard and scale your brand — and stay away from point solutions who can’t cover open web or provide limited misinformation capabilities:

You can avoid misinformation, protect your brand, and continue to scale this election season. Keep reading about how IAS helps you avoid misinformation, and reach out to an IAS representative today to get started.

*Methodology may vary by platform.

The post How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement appeared first on Integral Ad Science.

Media Quality Report: 19th Edition

IAS Team — Tue, 07 May 2024 12:00:00 +0000

Industry-leading benchmarks for superior media quality

The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it’s critical for marketers to know if their campaigns are keeping up with the pace of digital media.

The 19th edition of the Media Quality Report (MQR) is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. This year’s report offers marketers an in-depth look into global media quality data, key trends shaping the digital landscape in 2024, and country-level metrics for a more enriched way to make data-driven decisions.

Dive into this year’s key trends, with highlights including:

Fraud rates for unprotected campaigns were 14x higher than campaigns protected against fraud
Time-in-view hit a new low in H2 2023
Brand risk rose in the Americas as election cycles began

As the gold standard in digital media quality, the MQR arms marketers with actionable insights that are key to forging an innovative, impactful, and safer digital future.

Download the report today to access IAS’s industry-leading global benchmarks and drive superior results.

The post Media Quality Report: 19th Edition appeared first on Integral Ad Science.

WHITE PAPER: Master the Art of CTV Monetization

IAS Team — Mon, 06 May 2024 21:24:27 +0000

Build superior ad breaks and drive yield on CTV

In the era of streaming, the demand for content has soared to unprecedented levels. However, viewers often face a barrage of repetitive and poorly-timed ads that fail to align with their preferences, leaving them yearning for a more engaging experience.

In this white paper, Publica by IAS deep dives into key ways publishers can curate quality viewing experiences and empowers streaming publishers with a strategic blueprint to elevate CTV revenue while creating superior ad breaks.

In this white paper, you’ll learn:

How to curate exceptional CTV ad breaks
Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield
What CTV ad server attributes are required to deliver a quality viewing experience

Publica by IAS is the CTV ad server that helps publishers grow advertising revenue, build linear-like TV ad breaks, and improve viewers’ streaming experiences. Download the white paper now to learn more.

The post WHITE PAPER: Master the Art of CTV Monetization appeared first on Integral Ad Science.