8 out of 10 Indonesian consumers will stop using brands that do this

The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before. Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to get a sense of what consumers are saying about ad environment quality and to better understand the potentially larger consequences brands face when appearing next to low quality content. 

Our research revealed that: 

• 88% of Singapore consumers are deeply affected by the content and environments in which they experience a brand’s ad, therefore impacting overall consumer ad engagement.
• Almost 8 out 10 of Indonesia consumers will stop using brands altogether when they see ads appear next to low quality or unsafe content.

Download ‘The Ripple Effect Study- Indonesia Edition’ and dive into our insights today! The Indonesia report is available in both English and Bahasa Indonesia. Interested in ‘The Ripple Effect Study- Singapore Edition’? The study is available for download here.