Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions.

Powered by these metrics, our latest research takes a closer look at whether there is a relationship between media quality and attention (time-in-view). We ask crucial questions – How does media quality capture attention and appeals to consumers? And, how much of an impact do quality-centric media strategies have on attention and outcomes?

Does optimising media quality lead to more outcomes?

Here’s a preview of what we discovered:

• Time-in-view increases as viewability and brand safety increase
• 57% increase in conversions for viewable and brand safe impressions compared to non-viewable and not safe
• 171% increase in conversions for impressions with time-in-view greater than 15 seconds

Download the full research, Does Media Quality Drive Attention and Outcomes?, to find out more.