Research Archives

Australian connected TV landscape shifts away from paid subscriptions

Australians are increasingly opting for free streaming services over paid due to COVID-19 quarantine measures according to research from digital ad verification firm Integral Ad Science (IAS). The Impact of Stay-at-Home Behaviours on CTV report revealed that 57% of consumers...

September 22, 2020

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

CTV and Video Insights Research

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

IAS asked 505 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services.

September 1, 2020

Consumer Privacy Survey Reveals Context Matters

Research Resources

Consumer Privacy Survey Reveals Context Matters

A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.

August 13, 2020

Ad Fraud Brand Safety & Suitability Channels CTV and Video In the media Mobile & In-App Proprietary Platforms Research Resources Topics Trends and reports Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Proprietary Platforms Research

Research: How advertisers can navigate the consumer privacy landscape in Australia

The ability to collect consumer data online has revolutionised digital advertising. By allowing for customised targeting strategies, data collection enabled marketers to better reach the right consumers, at the right time, in the right places. With the expansion of privacy...

May 15, 2020

Media Quality Report – On Demand Webinar

Media Quality Reports Research Webinars & Videos

Media Quality Report – On Demand Webinar

By measuring more than 1 trillion media metrics each day globally, IAS has the scale to observe media quality developments in real-time. Our Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers...

May 11, 2020

CTV and Video Research

IAS and Digiday on The State of CTV

In "The State of CTV," IAS surveyed the Digiday audience to capture the state of the promise—and the pitfalls—of the CTV space. The survey not only gauges levels of understanding toward CTV but also explores what is driving advertisers’ CTV...

May 11, 2020

Media Quality Reports Research

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt. That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and...

April 30, 2020

Streaming Wars Wave 2: Staying at home with CTV

CTV and Video Research

Streaming Wars Wave 2: Staying at home with CTV

Last month, IAS released "Streaming Wars" to explore connected TV (CTV) usage and preferences around subscription streaming services. In response to coronavirus, IAS has expanded on the initial study to ask consumers how their stay-at-home behaviors are influencing CTV usage.

April 7, 2020

Media Quality Reports Research

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising...

April 1, 2020

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Category: Research

Australian connected TV landscape shifts away from paid subscriptions

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

Consumer Privacy Survey Reveals Context Matters

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

Research: How advertisers can navigate the consumer privacy landscape in Australia

Media Quality Report – On Demand Webinar

IAS and Digiday on The State of CTV

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

Streaming Wars Wave 2: Staying at home with CTV

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

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