Ad Fraud Archives

Your Guide to Ad Fraud

Over the next 10 years, the global cost of ad fraud is projected to rise to $50 billion, according to the World Federation of Advertisers. As advertising budgets keep shifting to digital, fraudsters have found ways to game the system...

February 9, 2021

IAS Announces Senior Appointments in Australia and New Zealand

Ad Fraud Insights

IAS Announces Senior Appointments in Australia and New Zealand

IAS has announced three senior appointments in Australia and New Zealand (ANZ) to accelerate growth in the region. IAS has named Jessica Miles as country manager, Brandon Coleman as commercial lead and Chanel Barta as head of customer success in...

February 2, 2021

Ad Fraud Brand Safety & Suitability Channels CTV and Video Topics Viewability

Video isn’t video if it isn’t seen

Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out of view. So as online video advertising increases in demand — and...

January 25, 2021

Ad Fraud Brand Safety & Suitability programmatic

2020 Product Launches from IAS – A Recap

Despite the challenges of 2020, IAS focussed on launching the best products to help clients navigate through this unprecedented time for digital advertising to successfully deliver their campaigns in a fraud free, viewable and brand safe environment. Here are a...

December 7, 2020

Ad Fraud Brand Safety & Suitability Media Quality Reports programmatic Resources

H1 2020 Media Quality Report

IAS releases H1 2020 Media Quality Report - Global Benchmarks with ANZ Insights

October 6, 2020

Ad Fraud Brand Safety & Suitability Topics

IAB Digital AdOps Webinar: Transparency, Ad Fraud & Brand Safefy

On Thursday 9th July 2020, IAB Australia hosted their latest IAB Digital AdOps Webinar. In this joint session with IAB Tech Lab, this webinar focussed on the standards and recommendations in relation to transparency, brand safety and ad fraud. Hear...

July 15, 2020

Total Visibility: Media transparency in the era of efficiency

Ad Fraud Channels CTV and Video Mobile & In-App programmatic

Total Visibility: Media transparency in the era of efficiency

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this...

June 12, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights Mobile & In-App Proprietary Platforms Viewability

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

An interview with Zu Anjalika Kamis Gunnulfsen, from Marketing in Asia. Marketing in Asia (MIA): Lisa, when I first looked at your profile, I was blown-away. You are the recipient of many titles and awards – you are Adweek...

June 4, 2020

Ad Fraud Brand Safety & Suitability Channels CTV and Video In the media Mobile & In-App Proprietary Platforms Research Resources Topics Trends and reports Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Ad Fraud CTV and Video Insights Mobile & In-App Proprietary Platforms Webinars & Videos

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Since the World Federation of Advertisers (WFA) Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious...

May 21, 2020

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Category: Ad Fraud

Your Guide to Ad Fraud

IAS Announces Senior Appointments in Australia and New Zealand

Video isn’t video if it isn’t seen

2020 Product Launches from IAS – A Recap

H1 2020 Media Quality Report

IAB Digital AdOps Webinar: Transparency, Ad Fraud & Brand Safefy

Total Visibility: Media transparency in the era of efficiency

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

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Category: Ad Fraud

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