Brand safety on a global scale and in real-time
A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.
Viewability, viewability, viewability
Over 1,000 digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper - here's what they had to say about the industry guidelines and transacting on viewability.
Are native challenges about to be overcome?
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...
Is an open source initiative the key to solving viewability problems?
Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.
Transparent, efficient, and universal: making the case for open sourcing software
Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for...
The top three common misconceptions about brand safety
Brad Timmers, Director of Product Management, looks at three misconceptions companies often have about brand safety.
Viewability’s double-edged sword
It makes sense that the industry has been focused on viewability through a media-centric lens. With this approach, media buyers and sellers can determine whether specific ads are in view and which ad units and pages offer the greatest chance...
The ad quality revolution is still unfolding
Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.
The bot papers: Avireen
David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
