Insights Archives

An interview with Innovid’s VP of Product, Ronen Idrisov

In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.

July 21, 2017

Brand Safety & Suitability Insights programmatic

Programmatic: what is the real brand risk?

In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.

July 20, 2017

Brand Safety & Suitability Insights

Brand safety: content, context, and the news cycle

Our CMO, Maria Pousa, talks about brand safety, the news cycle, and what advertisers can do to protect themselves with The Drum at Cannes.

June 27, 2017

What’s the biggest roadblock to transacting on viewability?

Insights Viewability

What’s the biggest roadblock to transacting on viewability?

We asked attendees of our recent webinar, Make it count: practical tips to improve your viewability to weigh in on the roadblocks to transacting on viewability.

June 22, 2017

Brand Safety & Suitability Insights

How to respond to 2017’s brand safety emergency

Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the 'How to respond to 2017's brand safety emergency' panel at the Festival of Media in Rome on May 8th.

June 21, 2017

Brand Safety & Suitability Insights Viewability

From impressions to people: elevating the conversation

2016 was an exciting year for digital measurement. Social networks and walled gardens opened up for third-party verification, and huge strides were made in bringing transparency to mobile in-app inventory. Digital advertisers are now well poised to measure the media...

May 31, 2017

Brand Safety & Suitability Insights

Protect your brand: Q&A on brand safety

In our recent ‘Protect your brand’ webinar we received a lot of great questions about the different aspects of brand safety. In this blog post, we’re answering your brand safety questions.

May 22, 2017

Insights Mobile & In-App Proprietary Platforms Viewability

Ensuring viewability across emerging channels

What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?

May 15, 2017

Brand Safety & Suitability Insights

Poll: three examples of brand safety challenges

In our webinar on brand safety, we polled the attendees to see how they would rate different types of risky content. Here are the results.

May 1, 2017

Brand Safety & Suitability Insights

Why is brand safety the new hot topic?

With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot...

March 29, 2017

1 2 … 14 15 16

Category: Insights

An interview with Innovid’s VP of Product, Ronen Idrisov

Programmatic: what is the real brand risk?

Brand safety: content, context, and the news cycle

What’s the biggest roadblock to transacting on viewability?

How to respond to 2017’s brand safety emergency

From impressions to people: elevating the conversation

Protect your brand: Q&A on brand safety

Ensuring viewability across emerging channels

Poll: three examples of brand safety challenges

Why is brand safety the new hot topic?

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Category: Insights

ACCESS THE GUIDE NOW.​​

Access the case study now.​

Access the guide now.​

Access the research now.​

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.