IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

In Episode 1 of IAS’s Programmatic Mini Series, our ANZ Strategic Partnerships Director Clem Birdsall talks through Pre-Bid when it comes to buying digital advertising.

Clem discusses, what is Pre-Bid, how does it work, and how can a programmatic trader use it effectively when planning their client’s media buys to ensure quality impressions?

This quick 2 minute video gives you a fantastic insight into this very important topic!